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Karen Lyon

Chief Marketing Officer at Phoenix3 Holdings

Intro Book

Seasoned marketing executive with expertise in brand development and strategic planning.

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Location

Medway, Massachusetts, United States, US

Skills

Marketing Strategy
Marketing
Marketing Communications
Brand Development
Product Management
Advertising
Product Marketing
Brand Management
Retail
Strategic Planning
Integrated Marketing
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$125.0

Hourly Rate

How This Rate is Calculated

Okay, let’s tackle this. So Karen Lyon has 20+ years of experience in marketing, with senior leadership positions at various companies. Her expertise spans marketing strategy, brand management, and product management. She has a strong educational background in marketing and business from Bryant University and Bentley University. Location is Medway, MA, which is a smaller market. Considering her experience, skills, and education, I would estimate her hourly rate to be around $125. This is slightly lower than the national average for marketing executives in the US, but taking into account her smaller market location, I think this is a reasonable estimate.

Bio

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Topline AI

Karen Lyon is a seasoned marketing executive with extensive experience in brand development, product management, and strategic planning. She has held senior leadership positions at various companies, including Phoenix3 Holdings, Life is Good, Unidine Corporation, IdeaPaint, Swarovski, Rockport Company, Allmerica Financial, and Fidelity Investments. Her expertise spans marketing strategy, advertising, social media, and brand management. With a strong educational background in marketing and business, Karen has developed a unique ability to drive business growth and expand brand awareness across multiple channels. She is currently the Chief Marketing Officer at Phoenix3 Holdings, where she is responsible for leading the marketing strategy and execution to drive brand awareness and revenue growth.

Experience

Phoenix3 Holdings
- Greater Boston
- Chief Marketing Officer
  - Apr 2024 - Present
  - Greater Boston
The Pastene Companies, Ltd.
- Greater Boston Area
- Vice President & Chief Marketing Officer
  - Feb 2020 - Apr 2024
  - Greater Boston Area
  Rebrand of privately-owned, food company, profitably driving brand awareness and a 25% increase in revenue.- Led strategy and execution to refresh the brand identity, packaging, and messaging to re-invigorate and contemporize a 150-year-old legacy brand. - Designed and managed www.Pastene.com and...
Life is Good
- Greater Boston Area
- Vice President of Marketing
  - Nov 2016 - Feb 2020
  - Greater Boston Area
  Executive leadership to aggressively grow sales and expand awareness across retail, wholesale and direct to consumer channels for purpose-driven, positive lifestyle brand. Champion the brand positioning and voice at every point of contact. Lead creative services, lifecycle marketing, channel mark...
Unidine Corporation
- Greater Boston Area
- Vice President of Marketing & Strategic Account Management
  - Mar 2013 - Nov 2016
  - Greater Boston Area
  Marketing and Brand leadership for "disrupter" national foodservice company focused on fresh food. Spearheaded rebranding strategy to define and bring clarity to the Company's competitive advantage as well as align all business divisions and communications activities. Successful im...
IdeaPaint
- Vice President Brand Marketing
  - Oct 2011 - Feb 2013
  Provided leadership in areas of brand strategy, positioning, strategic planning, press relations, social and digital media, SEM, advertising, inbound marketing, consumer insight research, creative development, events, trade marketing and e-commerce management in an entrepreneurial start up enviro...
Swarovski

Switzerland

Retail Luxury Goods and Jewelry

700 & Above Employee
- Vice President Marketing
  
  Jul 2007 - Sep 2011
  
  Led strategic planning, creative development, digital & social media, visual merchandising, channel marketing, product management, PR, CRM/loyalty and direct to consumer marketing activities to develop Swarovski as a fashion brand in the United States. Provided marketing leadership for 230 retail stores, 15 outlets, over 1000 independent and national account doors and the U.S. e-commerce site. Championed marketing strategies and tactics to triple the U.S. business while supporting premium brand positioning. Developed a high-performing, results-driven team of 24+ in a fast-paced, demanding environment.
- Director of Marketing
  
  Jul 2003 - Jul 2007
- Sr. Marketing Manager
  
  Oct 2001 - Jul 2003
Rockport Company
- Marketing Manager
  - 1997 - 2001
  Developed and implemented creative marketing strategies to drive sales, increase traffic and build brand awareness across retail, wholesale channels and International markets. Managed Co-Op advertising budget and account allocation.
Allmerica Financial
- Marketing Manager
  - 1992 - 1997
Fidelity Investments
- Marketing Assistant
  - 1989 - 1992

Education

Bentley University
Bryant University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising.”

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Karen Lyon

Refer a Friend to Get
100 Credits For FREE

$125.0

Hourly Rate