Experience

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  Krugliak, Wilkins, Griffiths & Dougherty Co., L.P.A.

  • Canton, Ohio Area

  • Marketing/Advertising/Community Relations

    • Apr 2003 - Present
    • Canton, Ohio Area

    [email protected] - Responsible for the marketing, advertising and community relations initiatives at this northeastern Ohio law firm headquartered in Canton, Ohio. Develop marketing and communication strategies and advertising campaigns. Maximize interest in corporate brand through tactical, proactive messaging strategies with the media through press releases and other client communications. Create dynamic marketing materials; develop corporate identity package. Maintain company website, direct communications to clients. Coordinate all client seminars, special events. During my tenure, the firm has grown from 30 attorneys to over 50 attorneys and expanded from four to six offices.Community affiliations: Past president and currently member of the executive board for Mercy Service League; past chair of the Cleveland Clinic Mercy Harvest Ball.

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  Tioga State Bank

  • Spencer, NY

  • Marketing Manager

    • Jan 1992 - Nov 2000
    • Spencer, NY

    I led the marketing and public relations efforts at this community bank. My greatest achievement was working with local elementary schools in setting up a program where school children were able to open and deposit savings into their accounts at school through internet based accounts - www.safeforamerica.org. In addition I was responsible for launching the bank's first website with online banking capabilities.I was responsible for all the marketing, advertising & public relations initiatives; a member of the strategic planning committee and responsible for creating a comprehensive marketing plan at this independent community bank in the Finger Lakes Region of upstate New York. I was deeply involved with the implementtation of new product launches, coordination of special events, kick-off events and employee training. I was also responsible for writing press releases, market research, mystery shops, customer satisfaction surveys, image attitudinal surveys and marketing customer information files (MCIF database). I worked closely with our ad agency to create and implement all ad campaigns (radio, television, print, direct mail, billboard) interface with the media for direct ad placement, oversee the production of all printed materials, brochures, etc. During my tenure, the bank grew from $90 million to $120 million in assets.

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  Ithaca Times

  • Advertising Sales Representative

    • Jan 1991 - Jan 1992

    Ad sales and design.

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  New Dimensions In Temporaries

  • Contractual Assignments at Sony Corp.

    • Jan 1990 - Jan 1991

    Worked with the Executive V.P. Human Resources

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  Lehigh Press, Inc

  • Greater New York City Area

  • Sales Support

    • Jan 1981 - Jan 1990
    • Greater New York City Area

    Sales support/New York Sales Office - Book Publishing.

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  AC&R Advertising

  • Greater New York City Area

  • Radio Traffic Coordinator

    • Jan 1979 - Jan 1981
    • Greater New York City Area

    Clients include Estee Lauder; Seiko