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Karen Lim profile image

Karen Lim

Group Creative Director at Publicis Luxe
Intro Book
Karen Lim, a seasoned Group Creative Director with 5+ years of experience in luxury & beauty, leading top brands like Lancome, Cartier, and L'Oreal Paris, with expertise in creative direction, bilingual communications, and digital marketing.
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Location
Xuhui District, Shanghai, China, CN
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
  • Cantonese Full professional proficiency
Skills
  • Creative Direction
  • Beauty Industry
  • Bilingual Communications
  • Brand Development
  • Strategic Communications
  • Show all
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Bio

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Karen Lim is a seasoned Group Creative Director with 18 years of experience driving innovative marketing campaigns for top-tier clients across Asia. Fluent in English, Chinese, and Cantonese, she excels in creative direction, beauty industry expertise, and bilingual communications. Notable achievements include spearheading integrated communication strategies for L'Oreal Paris, propelling the brand to China's No.1 female retail skincare leader, and leading successful campaigns for Philips, Electrolux, and other prominent clients.

Experience

  • Publicis Luxe
    • Shanghai City, China
    • Group Creative Director
      • Dec 2018 - Present
      • Shanghai City, China

      Creative lead for luxury & beauty accounts.Serving clients: LancomeYuesaiCartierPumaBiothermBoucheron

  • McCann Worldgroup
    • Shanghai City, China
    • Group Creative Director
      • May 2013 - Present
      • Shanghai City, China

      Creative lead on skincare in Beauty Team for L'Oreal Paris- Leads a team of 9 creatives, including 2 creative directors- Spearheads integrated communication including Film, Print, OOH, Social & Online works- Actively involved in strategic planning, brand building & breaking the mould of beauty advertising- Led successful campaigns, propelling L'Oreal Paris to China's No.1 female retail skincare brand

  • DDB China Group
    • Shanghai City, China
    • Creative Director
      • 2010 - 2012
      • Shanghai City, China

      Creative team lead on Philips, Electrolux, Quaker Oats (PepsiCo China), Lipton, Glad (Clorox), Neutrogena Hong Kong

  • SoHo Square
    • Shanghai City, China
    • Creative Director
      • 2010 - 2010
      • Shanghai City, China

      Creative lead on Avon beauty

  • Dentsu
    • Osaka, Osaka, Japan
    • Associate Creative Director
      • 2008 - 2010
      • Osaka, Osaka, Japan

  • Publicis Groupe
    • France
    • Advertising Services
    • 700 & Above Employee
    • Associate Creative Director
      • 2001 - 2008

    • Senior Copywriter
      • 1999 - 2001

  • Batey Ads
    • Kuala Lumpur, Malaysia
    • Copywriter
      • 1998 - 1999
      • Kuala Lumpur, Malaysia

Education

  • Simon Fraser University
    Bachelor's Degree, Management & System Science

Suggested Services

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Industry Focus. “Advertising Services”

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