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KK

Karen Keegan

Senior Event Planner at Interweave
Intro Book
Marketing expert with experience in event management and strategic planning.
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Location
Wilmington, Delaware, United States, US
Languages
  • French -
Skills
  • Higher Education
  • Event Management
  • Marketing
  • Trade Shows
  • Advertising
  • Show all
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Bio

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Karen Keegan is a seasoned marketing professional with expertise in event management, marketing communications, and strategic planning. She has a strong background in higher education, trade shows, and advertising, with experience in managing budgets, supervising staff, and developing marketing initiatives. Keegan holds a College Advising Program Certificate from Teachers College, Columbia University, and an MBA from American University - Kogod School of Business.

Credentials

  • College Advising Program
    Columbia University in the City of New York
    Dec, 2017
    - May, 2026
  • Basics of Direct Mail
    American Management Association
  • Building Customer Relationships
    Delaware Technical & Community College
  • Cross-Functional Communication: Strategies for Workplace Effectiveness
    American Management Association
  • Effectve Seminar/Conference Marketing
    Clemson University
  • Managing Your Marketing Communications Mix for Better Bottom-Line Results
    American Management Association
  • ROI Train the Trainers Program for Exhibitors
    The Center for Exhibition Industry Research

Experience

  • Interweave
    • Senior Event Planner
      • Dec 2004 - Aug 2012

      ▪ Created, developed and managed national trade shows and conferences ▪ Selected and implemented educational programming for 300+ workshops▪ Managed budget of $1 million to meet corporate revenue goals▪ Supervised 5 staff ▪ Developed marketing initiatives, design direction and corporate partnerships▪ Created new revenue streams through new program development and sponsorship opportunities

  • Produce Marketing Association
    • Marketing Manager
      • 1996 - 2004

      Created and executed marketing plans for the association's events, products, and membership recruitment; developed strategic plans; responsible for budget management; Wrote copy and produced all marketing materials with graphic designers and printers; managed association's booth at domestic shows and international shows (Mexico, Germany, Singapore, Hong Kong) including design and staff booth training;

  • Community Maternity Services
    • Albany, New York
    • Social Worker
      • 1985 - 1987
      • Albany, New York

      Counseled pregnant teens, boyfriends/fathers, and families; linked teens with medical and educational services; taught parenting skills and ran recreational groups; for those choosing adoption, particpated in the selection and placement of the baby with the adoptive couple.

  • ProServ, Inc.
    • Professional Tennis Coordinator
      • 1982 - 1984

      Managed tennis career of Ivan Lendl and other professional athletes - securing endorsements, managing tournament schedule, travel plans, corporate sponsorships.

Education

  • 2017 -
    Teachers College, Columbia University
    College Advising Program Certificate
  • 2014 -
    Harvard University, Division of Continuing Education
    Certificate, Digital Marketing: Social Media and Online Strategies
  • 1979 - 1981
    American University - Kogod School of Business
    MBA, Marketing
  • 1975 - 1978
    Clark University
    Bachelor of Arts (B.A.), Psychology
  • 1962 - 1975
    Wilmington Friends School
    HS Diploma

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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