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Karen Herther

Founder - Principal at Market Dynamics LLC - Market LOHAS (Lifestyle of Health And Sustainability)
Intro Book
Seasoned marketing professional with 28 years of experience in market research, social media marketing, and strategy.
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Location
Acton, Massachusetts, United States, US
Skills
  • Market Research
  • Social Media Marketing
  • Marketing Strategy
  • Strategy
  • Marketing Communications
  • Show all
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Bio

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Karen Herther is a seasoned marketing professional with 28 years of experience in market research, social media marketing, and strategy. She holds an MS in Applied Research & Economics from Pennsylvania State University and a Master's Certificate in Sustainability from the University of Massachusetts Dartmouth. Karen has worked with various companies, including Market Dynamics LLC, Mambo Sprouts Marketing, and Donnelly Marketing Division of INFOUSA, providing strategic marketing and market research services. She specializes in health & eco-natural/organic products, sustainable - green brand consulting, natural, higher education engagement, and Science Technology, Engineering and Math (STEM) education coaching and mentoring.

Credentials

  • Master's Certificate in Sustainability
    University of Massachusetts
    Jun, 2012
    - May, 2026

Experience

  • Market Dynamics LLC - Market LOHAS (Lifestyle of Health And Sustainability)
    • Greater Boston Area
    • Founder - Principal
      • Mar 1996 - Present
      • Greater Boston Area

      Strategic ROI driven brand marketing, market research, content marketing and market visibility solutions for brands including LOHAS (Lifestyle Of Health And Sustainability) companies and organizations. Specialize in health & eco - natural/organic products - sustainable - green brand consulting, natural, higher education engagement, and Science Technology, Engineering and Math (STEM) education coaching and mentoring.

  • Mambo Sprouts Marketing
    • Greater Boston Area
    • Senior Director of Market Research & Consumer Insights
      • May 1996 - Dec 2016
      • Greater Boston Area

      Direct market research & consumer insight studies for leading health/natural & sustainable brands using the MamboTrack research platform of 50,000 health & eco 'opinion leader' consumers. Targeted health/natural & eco marketing solutions and promotions.Lead author of industry bellwether LOHAS (Lifestyle Of Health And Sustainability) Insight Research & Surveys:- Sustainable Brands / Ryan Partnership Chicago Brand Insight Research - How Brands Engage Consumers around Sustainability & best Industry practices. Partnering - Study in Field! - One Green Score for One Earth Sustainability Research White Paper. www.onegreenscore.com - Mambo Sprouts Marketing Annual Survey of Organic Consumers Specialities include: Natural & organic product marketing & promotions - health E online coupons.Online market surveys (branding, packaging,customer satisfaction, industry benchmarking), Market Research Profiles.Strategic data driven marketing, competitive market analysis and sales positioning – consumer and business to business marketing, brand marketing visibility, new product concepts Social media marketing strategy and brand visibility, marketing driven pr recommendations.

  • Donnelley Marketing Division of INFOUSA
    • Director of Marketing and Promotion Services
      • 1986 - 1993

      Director of Marketing and Promotion Services for Donnelley Marketing Consumer Packaged Goods Division reporting to the VP of Marketing. Provided strategic marketing and product support for Carol Wright coupons and promotion and target marketing. Directed Donnelley Marketing Annual Survey of Promotional Practices, industry bellweather trend survey of advertising and promotional spending for 6 years. Provided market research and consumer market segmentation and database marketing services to Donnelley Marketing clients, helped develop internal market segmentation tools including ClustePlus. Leadership role on the New Product Council.

  • Dun & Bradstreet - Division of Donnelly Marketing
    • Manager Market Research & Promotion Services
      • 1985 - 1987

  • Technicon Diagnostics / Bayer Diagnostics
    • BioStatistics - Quality Control
      • 1985 - 1986

  • Abbott Laboratories
    • Greater Chicago Area
    • Bio Statistician
      • 1983 - 1985
      • Greater Chicago Area

Education

  • 1980 - 1983
    Pennsylvania State University
    MS, Applied Research & Economics
  • 2011 - 2012
    University of Massachusetts Dartmouth
    Master's Certificate, Sustainability
  • 1976 - 1980
    UNH Peter T. Paul College of Business and Economics
    BS, Business and Applied Economics

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