Experience

• 

  Oracle

  • Sr Director, Global Event Marketing

    • Mar 2014 - May 2021

    Most recently, led a multi-faceted team of professionals managing event and business operations, registration and compliance, creating more efficient processes for digital event management, delivering a strategic plan for event technology and the stack and providing guidance for the digital event audience experience for Oracle’s corporate event portfolio. Pre-Covid led an event operations team leading and supporting all event operations for Global Conferences such as OpenWorld, Modern Business Experience and SuiteWorld. Was also responsible for the Oracle Developer Event strategy resulting in JavaOne, CodeOne and the Developer Code Roadshow. Was the main point of contact for all event suppliers, venue search and venue contract negotiations. Managed budgets, resourcing and agendas for all global events.

• 

  Plantronics

  • United States
  • Telecommunications
  • 700 & Above Employee

  • Sr Director, Integrated Marketing

    • Nov 2010 - Sep 2013

    Responsible for: Creating the integrated marketing function to drive strategy, development and rollout across centralized marketing communications, event management, video production, launch marketing, programs, channel/end-user campaigns, website content, and digital/social marketing with an annual budget of $11M. Manage 7 direct reports (3 Directors and 4 individual contributors) / 25 total. Report to CMO.

  • Acting Chief Marketing Officer

    • Dec 2011 - Apr 2012

    •Acted as interim CMO leading Americas marketing during new fiscal year planning (across global communications, enterprise product marketing, consumer product marketing, channel marketing, brand management, integrated marketing, web); planned and presented budgets, allocations, goals, headcount, and initiatives for Board approval. [Presented the fiscal budget of >$40M, received executive approval, and participated on executive committees.]•Created the ‘Smarter Working’ launch strategy and content which featured ability to use the company’s products in diverse work environments via a ‘noise cancelling’ feature; constructed the messaging, trained sales, produced the launch communications (webcast, video, tours), and interviewed executives, customers, and media. • Launched the ‘Developer Ecosystem’ initiative; drove advanced software capability development for Plantronics technology (e.g. sensor technology headset integration), and collaborated with engineering to plan activities around the program launch. [To date, >2K application developers are actively working on ‘context aware’ applications.]

• 

  Sun Microsystems Inc

  • Sr. Director, Integrated Marketing

    • Jun 2006 - Feb 2010

    Results oriented executive with 20 years experience in building and leading world-class marketing organizations. Proven creative, leadership and management skills. Broad experience in multiple aspects of corporate, field, event and industry marketing. Business acumen to deliver successful and measurable marketing programs and events to create awareness and drive revenue.As Senior Director, responsible for the planning, integration and development of global events, Go to Market campaigns, production and delivery of marketing collateral and multi-media strategy and production.

  • Director, Outbound Marketing

    • Aug 2002 - May 2006

    As Director of Software Outbound Marketing, responsible for software demand generation programs, global events, product collateral, internal communications and training. Managed Go to Market demand generation programs, including development of strategic plans, leading virtual teams, merchandising and ROI measurement.

  • Director, Worldwide Field Marketing

    • Oct 1998 - Jul 2002

    As Director of Worldwide field Marketing Programs and Events was responsible for field marketing campaigns, global sales and customer events, executive speaker scheduling and sponsorships.

  • Group Marketing Manager, North American Field Operations

    • Aug 1995 - Sep 1998

    The Group Marketing Manager position provided program and content direction to corporate marketing for rollout of marketing campaigns, developed and managed field communication infrastructure, managed and executed on strategic sales event plan for sales and executive level customer events.

  • Senior Marcom Manager, Marketing Communications

    • Aug 1992 - Aug 1995

    This position managed marketing communications activities for industry and product marketing.

  • Market Segment Manager, Market Development

    • Jan 1990 - Aug 1992

    Managed global account relationship with Sybase, Ingres and Informix database ISVs.

• 

  Hewlett-Packard

  • Market Development Manager

    • 1983 - 1989