Experience

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  Wireless Infrastructure Association

  • Arlington, Virginia, United States

  • Vice President Communications

    • Feb 2024 - Present
    • Arlington, Virginia, United States

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  ACT | The App Association

  • Washington DC-Baltimore Area

  • Senior Director Global Communications

    • Nov 2021 - Feb 2024
    • Washington DC-Baltimore Area

    Direct development and implementation of global communication strategies for the association. Coordinate and supervise the execution of communication plans and initiatives on a global scale. Collaborate with internal teams and association sponsors to ensure consistent and effective messaging across various platforms. Monitor and analyze industry and market trends to strategically align communication efforts with organization goals. Lead cross-functional teams in the creation and delivery of compelling and impactful communication materials.• Pioneered strategic communication plans for a prominent tech association representing Apple and Amazon.• Ensured brand consistency and adherence to best practices in communication methods and protocols.• Measured the effectiveness of communication campaigns and made data-driven recommendations for improvement.• Led lead initiatives for the association to maximize their reach and updated outdated resources and tools, modernized communications efforts and functions.• Represented the trade association in public events, conferences, and industry gatherings to enhance visibility and promote the organization's mission and objectives.

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  HIMSS

  • Bethesda, Maryland

  • Senior Director Strategic Communications

    • Aug 2014 - Nov 2021
    • Bethesda, Maryland

    Responsible for enterprise press strategy and execution.Lead team of talented and creative communications professionals globally. Lead communications collaboration with various business units.Accelerate press engagement at all HIMSS events. Oversee global public relations firm. Conduct media training for executives.Serve as spokesperson.

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  Kadie Solutions

  • Rockville, MD

  • Chief Executive Officer

    • Aug 2014 - Aug 2017
    • Rockville, MD

    Kadie Solutions (www.kadiesolutions.com) provides our clients with the benefits of having their own in-house marketing team, but without all the headaches and overhead. We measure everything we do—from discussing results from email campaigns, to analyzing website traffic, to tracking your target audience’s behavior and engagement, as well as monitor what and how your surrounding industry community is engaging. In our opinion, we are only as good as our last project. We believe in hourly rates, not monthly retainers.

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  NTT Data

  • Washington, DC

  • Principal Consultant

    • May 2011 - May 2013
    • Washington, DC

    • Directed communication strategy for IT security initiatives for United States Federal Courts.• Guided senior staff on messaging strategies for presentations and briefings.• Conducted outreach training program for IT security professionals working in federal court system. • Redesigned IT Security Office website and revised content. • Oversaw script development and video production for national IT security training programs.

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  NEBB

  • Director of Marketing & Communications

    • Jan 2008 - Jul 2011

    As the Director of Marketing & Communications, I was responsible for marketing NEBB to the industry, as well as supporting the marketing efforts of the more than 900 certified firms. • Cultivated industry relationship to create new revenue opportunities for international trade association. Successfully increase revenue through annual conference activities, publication sales and special events.• Pioneered social media activities for association. • Created and executed annual marketing plan for trade association.• Developed and executed national advertising campaign with results yielding a 30% increase in certification applications. • Managed participation and promotion at 15 trade shows.• Oversaw all annual conference activities and operations.

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  Hess Construction + Engineering Services

  • Marketing Manager

    • Mar 2007 - Jan 2008

    As Marketing Manager:• Managed and executed rebranding process of company.• Analyzed the trends and potential of new and existing markets. Developed strategies to increase opportunities in these markets. • Responsible for all new business proposal development and coordination.

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  Boland

  • Marketing & Training Coordinator

    • Aug 2002 - Mar 2007

    As Marketing & Training Coordinator: • Developed and executed overall marketing strategy. Coordinated and managed graphic design firm, direct mail firm, printing company and advertising agency relationships. • Directed training program with $750,000 operating budget. Increased revenue by 75% for off-site customer training over two-year period.

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  BDO

  • Marketing Coordinator

    • 1998 - 2001