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Karen Bennett is a seasoned marketing professional with 20+ years of experience in event planning, marketing, social networking, and graphic design. She has worked in various roles, including Marketing Project Manager at Western Health Advantage and Communications Director at California Association of Nurseries and Garden Centers.

Experience

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Plan Benefits Operations Specialist
      • Jan 2024 - Present

      The Plan Benefits Operations Specialist is responsible for research and development of benefit changes and implementation in coordination with various Western Health Advantage departments, including providing analysis and support in assessing systems capabilities and planning for new plan benefits or benefit changes. The Plan Benefits Operations Specialist will work closely with these departments to facilitate operational efficiencies to enable better streamlining of all benefit-related processes.

    • Marketing Project Manager
      • Apr 2012 - Jan 2024

      I successfully maintain the organization’s brand standards, internally and externally. I manage the various stages of WHA's creative efforts including but not limited to sales collateral, retention materials, member welcome packets, health education resources, large-scale event signage and branded promotional items. Additional roles and responsibilities:– Act as liaison between organizational departments and other stakeholders for ongoing, large-scale projects.– Coordinate staff functions including copy editing, proofing, financial reporting and database management as they support communications and marketing materials production. – Maintain relationships with print and mailing vendors.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Graduate, Class of 2012
      • Jan 2012 - Dec 2012

      Leadership Sacramento, founded in 1985, is a program of the Sacramento Metro Chamber, which develops community-minded business and civic leadership. It is a year-long interactive program, limited to 35 participants each year, that provides a behind-the-scenes understanding of the issues that impact the region's economic prosperity, quality of life and culminates in the completion of a community betterment project.

    • Art Director
      • Apr 2008 - Apr 2012

      Develop creative concepts and execute production and distribution of all promotional materials. Maintain the brand strategies of various programs and events. Write copy for marketing materials, communications, event scripts and websites. Use social networks such as Facebook, Twitter and LinkedIn as a component of event marketing. Support events with design of onsite signage, programs and PowerPoint presentations. Plan and track event marketing implementation. Coordinate staff involvement in communications and marketing materials production, including copyediting and proofing, financial and database reporting, and distribution lists. Manage in-house and contract designers, photographers and illustrators. Coordinate with audio/visual service providers. Secure and maintain relationships with print and mailing vendors.

    • Communications Director
      • Jun 1999 - Apr 2008
      • Sacramento, California Area

      Produced two bi-monthly magazines, an annual membership directory, an annual trade show directory, weekly electronic newsletters as well as the promotional and advertising campaign for the association’s trade show. Coordinated all publication and promotional schedules and managed annual departmen...

  • California Association of Collectors Inc
    • Sacramento, California Area
    • Graphics Specialist/Editor
      • Aug 1998 - Jun 1999
      • Sacramento, California Area

      Produced a monthly publication, which included gathering and editing content appropriate for members as well as the design layout. Oversaw relationships with print and mail vendors. Designed pamphlets and fliers. Managed inventory of collateral material.

Education

  • 1995 - 1998
    California State University-Sacramento
  • 1993 - 1997
    Sierra College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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