Experience

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  BHG Financial

  • United States
  • Financial Services
  • 700 & Above Employee

  • VP, Creative

    • Jan 2021 - Present

    • Built an award-winning in-house creative team from the ground up including organizational and operational procedures, boasting the company’s highest-ever team member retention rate and team growth from 2 to 15 members. • Led a remote team comprising graphic designers, art directors, and creative directors to drive brand awareness and contribute to loan origination growth from ~$1B to $15B+. • Managed $200K+ budgets for major conferences including the largest U.S. fintech events (Fintech Nexus and Money 20/20), executing and overseeing booth design, social media promotion, and collateral production. • Designed 6 credit cards for BHG’s portfolio including World and World Elite Mastercard, collaborating with partners Fiserv, CompoSecure, and CPI Card Group. Contributed to card acquisition and spending campaigns with a 50% open rate, 10% conversion rate, and $350K savings in the first 3 months.

  • Creative Director

    • Oct 2012 - Dec 2020

    • Worked closely with the CMO and cross-functional teams to create paid campaigns across multiple channels, generating 7,000+ monthly leads and over $175M in originations, elevating the company’s valuation to $2B+. • Spearheaded the development, launch, and governance of BHG's brand family, expanding from 1 brand in 2012 to 10 brands in 2021, covering corporate, B2B, B2C, and internal employee experience. • Supported a monthly digital spend of ~$1.5M on cross-channel campaigns, significantly bolstering product credibility, brand awareness, and market authority.

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  PGA Reach Central New York

  • Jamesville, New York, United States

  • Board of Governors Member

    • Nov 2022 - Present
    • Jamesville, New York, United States

    • Serve as a trusted advisory body, offering expert insights and guidance on branding and marketing. • Contribute to defining and strategizing business and marketing goals.

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  Cazenovia College

  • United States
  • Education Administration Programs
  • 300 - 400 Employee

  • Professional Contact + Board Member

    • Feb 2013 - May 2022
    • Cazenovia, New York, United States

    • Provided mentorship and guidance to seniors, achieving a 100% graduation rate for their final projects. • Collaborated with professors and students, offering input from project inception to completion, and actively participating in the senior exhibition. • Held a pivotal role on the committee panel, meticulously evaluating and reviewing final graduation presentations.

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  Mower Agency | 100% Employee-Owned

  • United States
  • Advertising Services
  • 300 - 400 Employee

  • Creative Supervisor

    • Jul 2006 - Oct 2012

    • Conceptualized and executed marketing materials and campaigns for major brands, including Carrier, Crouse Hospital, FedEx Freight, GE Energy, Honeywell, Mersen, SRC, and Sun Chemical. • Transformed strategic marketing objectives into compelling creative work, fostering client satisfaction and maintaining 10+ years of client relationships. • Offered creative support for 30+ RFPs and pitches, contributing to the acquisition of new clients and partnerships.

  • Art Director

    • Oct 2001 - Jun 2006

    • Designed comprehensive brand visuals, including logos, websites, brochures, and advertisements in collaboration with copywriters and account teams. • Oversaw external resources, and negotiated costs and usage, working with photographers, illustrators, and print vendors to ensure seamless campaign production.