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Karanya Aksornkoae
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English Native or bilingual proficiency
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Thai Native or bilingual proficiency
- Art Direction
- Typography
- Concept Development
- Pre Press
- Graphic Design
- Show all
Bio
Credentials
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Marketing to Humans
LinkedInAug, 2023- Apr, 2026 -
Creating a Communications Strategy
LinkedInJul, 2023- Apr, 2026 -
Speaking Confidently and Effectively
LinkedInJul, 2023- Apr, 2026 -
Create a Brand Strategy
LinkedInMar, 2023- Apr, 2026 -
Customer Experience: Journey Mapping
LinkedInFeb, 2023- Apr, 2026 -
Design Thinking: Customer Experience
LinkedInFeb, 2023- Apr, 2026 -
Leadership Mindsets
LinkedInFeb, 2023- Apr, 2026 -
Leading Your Team Through Change
LinkedInFeb, 2023- Apr, 2026 -
Management Foundations
LinkedInFeb, 2021- Apr, 2026 -
Managing for Results
LinkedInJan, 2021- Apr, 2026 -
Managing Stress for Positive Change
LinkedInJan, 2021- Apr, 2026 -
Organization Communication
LinkedInJan, 2021- Apr, 2026 -
Change Leadership
LinkedInDec, 2020- Apr, 2026 -
Digital Body Language
LinkedInNov, 2020- Apr, 2026
Experience
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United States
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Financial Services
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700 & Above Employee
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VP, Creative
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Jan 2021 - Present
• Built an award-winning in-house creative team from the ground up including organizational and operational procedures, boasting the company’s highest-ever team member retention rate and team growth from 2 to 15 members.• Led a remote team comprising graphic designers, art directors, and creative directors to drive brand awareness and contribute to loan origination growth from ~$1B to $15B+.• Managed $200K+ budgets for major conferences including the largest U.S. fintech events (Fintech Nexus and Money 20/20), executing and overseeing booth design, social media promotion, and collateral production.• Designed 6 credit cards for BHG’s portfolio including World and World Elite Mastercard, collaborating with partners Fiserv, CompoSecure, and CPI Card Group. Contributed to card acquisition and spending campaigns with a 50% open rate, 10% conversion rate, and $350K savings in the first 3 months.
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Creative Director
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Oct 2012 - Dec 2020
• Worked closely with the CMO and cross-functional teams to create paid campaigns across multiple channels, generating 7,000+ monthly leads and over $175M in originations, elevating the company’s valuation to $2B+.• Spearheaded the development, launch, and governance of BHG's brand family, expanding from 1 brand in 2012 to 10 brands in 2021, covering corporate, B2B, B2C, and internal employee experience.• Supported a monthly digital spend of ~$1.5M on cross-channel campaigns, significantly bolstering product credibility, brand awareness, and market authority.
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PGA Reach Central New York
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Jamesville, New York, United States
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Board of Governors Member
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Nov 2022 - Present
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Jamesville, New York, United States
• Serve as a trusted advisory body, offering expert insights and guidance on branding and marketing.• Contribute to defining and strategizing business and marketing goals.
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Cazenovia College
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Cazenovia, New York, United States
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Professional Contact + Board Member
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Feb 2013 - May 2022
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Cazenovia, New York, United States
• Provided mentorship and guidance to seniors, achieving a 100% graduation rate for their final projects.• Collaborated with professors and students, offering input from project inception to completion, and actively participating in the senior exhibition.• Held a pivotal role on the committee panel, meticulously evaluating and reviewing final graduation presentations.
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United States
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Advertising Services
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300 - 400 Employee
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Creative Supervisor
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Jul 2006 - Oct 2012
• Conceptualized and executed marketing materials and campaigns for major brands, including Carrier, Crouse Hospital, FedEx Freight, GE Energy, Honeywell, Mersen, SRC, and Sun Chemical.• Transformed strategic marketing objectives into compelling creative work, fostering client satisfaction and maintaining 10+ years of client relationships.• Offered creative support for 30+ RFPs and pitches, contributing to the acquisition of new clients and partnerships.
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Art Director
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Oct 2001 - Jun 2006
• Designed comprehensive brand visuals, including logos, websites, brochures, and advertisements in collaboration with copywriters and account teams.• Oversaw external resources, and negotiated costs and usage, working with photographers, illustrators, and print vendors to ensure seamless campaign production.
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Education
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Syracuse University - College of Visual and Performing Arts
Master of Fine Arts - MFA, Advertising Design -
King Mongkut's Institute of Technology Ladkrabang
Bachelor of Fine Arts - BFA, Industrial Design
Suggested Services
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Industry Focus. “Graphic Design”
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References
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