Experience

• 

  EcoOnline Global

  • Norway
  • Software Development
  • 700 & Above Employee

  • Senior Vice President Global Demand

    • Apr 2024 - Present

    Responsible for demand marketing and business development globally; digital/online programs, expansion/cross-sell, global marketing/sales campaigns, channel & partner marketing, and cheerleader for our global team of 35 brilliant & talented BDR's.

  • Senior Vice President Marketing & Business Development

    • Jan 2023 - Apr 2024

    EcoOnline (acquired Alcumus) is a leading global environmental health and safety (EHS) and ESG software-as-a-service (SaaS) company.Responsible for North American Marketing & Business Development, globally for channel & partner marketing, and for worldwide SEO/SEM, Marketing Operations and demand results. Partnering with a diverse team of brilliant marketers around the world, as well as a stellar team of marketing & BD professionals in our North American business.

• 

  Alcumus

  • United Kingdom
  • IT Services and IT Consulting
  • 500 - 600 Employee

  • Senior Vice President Marketing & Business Development

    • Oct 2022 - Jan 2023

    Responsible for generating awareness, demand and pipeline to feed our new logo and expansion teams. Leader for our North American marketing and BDR teams and for global shared services (web, digital, design and employer brand). Proud to support a team of 24 of the smartest business people I know.

  • Senior Vice President Marketing

    • Sep 2021 - Oct 2022

    Alcumus provides software solutions that help keep our world and its workers safer. ESG, EHS and Supply Chain compliance (Supplier < Anchor > Contractor).Responsible for North American growth, customer, content and PR. Global accountability for marketing operations, marketing community, employer brand and communications. Leader and partner to 9 brilliant marketers and dotted-line leadership & support to an additional 6.

• 

  AudienceView

  • Canada
  • Software Development
  • 200 - 300 Employee

  • Vice President Marketing

    • 2020 - 2021

    Marketing leader for the AudienceView portfolio of live entertainment software (B2B) and performing arts media & consumer engagement (B2C) brands. Together with a team of brilliant marketers and Business Development Reps (BDR's), we deliver corporate, acquisition, customer engagement, product and employer marketing strategies & execution for our organization. Strategic integration & communication leader through 4 acquisitions in 4 years (including product discontinuation and customer migration), growing from a team of 3 to a team of 14, managing and growing a portfolio of software products, apps and consumer communities, achieving growth of more than 3x (revenue & clients) from when I joined in 2017. Held it together with an amazing team through COVID (pandemic + live events don't mix) and back to growth again on the other side. The AudienceView suite of software offerings are all-in-one ticketing, fundraising and CRM solutions that drive customer engagement, new revenue, and operational efficiencies that enable success for brands, venues and events of all sizes and types in 15 countries around the world. Together with a portfolio of partner products, we are equipping Live Events business leaders to fuel and grow their audiences now and into the future. AudienceView's world-class customers include such well known live entertainment venues as the Grand Ole Opry, Wembley Stadium, University of Tennessee and thousands more.The AudienceView consumer brands, including TheaterMania, WhatsOnStage, ElectroStub, LaughStub and TuneStub, connect millions of passionate fans with live events, insider news and backstage stories, and offer live entertainment organizations access to this engaged community to grow their audience and ticketing revenue across the US, Canadian and UK markets. Lead our B2C marketing team to deliver advertising, streaming and membership sales growth.

  • Senior Director Of Marketing

    • 2018 - 2020

  • Director of Product Marketing

    • 2017 - 2018

• 

  Intuit

  • United States
  • Software Development
  • 700 & Above Employee

  • Group Marketing Manager, Small Business Customers & Product

    • 2015 - 2017

    Marketing leader for fast growth QuickBooks product ecosystem (+58% SaaS subs growth) and driver & developer of B2B Customer Engagement marketing in Canada. Champion of small business customer experience and success. Responsible for over-delivering Conversion, Retention, Customer Satisfaction, Attach and Up-sell (revenue generation) key metrics. Leader for Customer Marketing, Product Marketing, Partner Marketing and Marketing Operations key functions. Passionate & engaged people leader for 7 direct reports.

  • Senior Marketing Manager, Small Business

    • 2014 - 2015

    Marketing lead for strategy development and deployment to educate and inspire QuickBooks (B2B) customers to move from Desktop to Online (SaaS). Cross-functional communication and channel initiatives across Care, Telesales, Retail Sales and Accountants. Product Marketing lead for QuickBooks Desktop.

• 

  Sabatical leave

  • East Coast US + Indonesia, Singapore, Thailand

  • World Traveler

    • 2014 - 2014
    • East Coast US + Indonesia, Singapore, Thailand

    Spent a 3 month sabbatical traveling the East Coast of the US and throughout SE Asia. Ask me about the amazingness that is Indonesian food.

• 

  Apple

  • Toronto, Ontario

  • Manager, Channel Development

    • 2013 - 2014
    • Toronto, Ontario

    Managed Sales Strategy and Operations team for Canadian Reseller, Commercial (SMB) and Education channels encompassing full Apple product line, including CPU, tablet, music, and phone. Spent an exciting 18 months at Apple leading both direct reports and cross-functional teams in development and measurement against channel strategy, customer incentive and execution programs, demand generation (retail marketing) strategy in both B2B and B2C retail channels, and sales communications, including new product introductions and training communications.

• 

  Nestlé Waters

  • France
  • Food and Beverage Services
  • 700 & Above Employee

  • Sr Manager Channel & Customer Development

    • 2011 - 2013

    Served as Team Leader for Channel Development. Oversaw sales strategy, Away from Home Channels insights and innovation, corporate initiatives, and executive reporting. Lead for strategic planning and CA-US integration. Relationship and contract owner for Insights vendors.

  • Manager Customer Development

    • 2010 - 2011

    Leader for Retail Marketing and Channel strategies around pricing, promotion & merchandising. Development and ownership of internal communications strategy, and channel strategy owner for C&G, Foodservice, Club, Network and Home Improvement. Developer & owner for national planning process for the business in market.

  • Trade Marketing Manager / Partner Marketing Manager

    • 2006 - 2010

    Created and then oversaw Canadian Retail Marketing function, including national, all retail and foodservice channels, as well as all in-store promotions, POS and premiums creation, purchasing, restaurant, and import brand programs. Created all executive presentations, national selling stories, and innovation / renovation sales tools.

• 

  PepsiCo

  • Manager Sales Strategy

    • 2003 - 2006

    Accountable for strategic direction, category management, trade promotions, POS, and field sales selling stories for $120MM Small Format Channels business, including Convenience, Gas, Wholesale, and Drug and Dollar.

  • Manager, Customer Marketing - Foods

    • 2002 - 2003

    Managed Quaker Oatmeal products’ $85MM category trade strategy and category management. Served as internal face of sales organization on Quaker Oats brands to Leadership team and marketing organization; reported on volume and trade spend objectives.