Experience

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  Emissions Reduction Alberta (ERA)

  • Calgary, Alberta, Canada

  • Planning & Partnerships Lead

    • Jul 2022 - Present
    • Calgary, Alberta, Canada

    Supporting the development and implementation of Emissions Reduction Alberta's overall strategic approach to performance tracking, measurement, and reporting, and fostering collaboration and engagement with key partners and stakeholders.

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  Alberta Municipalities | Strength in Members

  • Program Lead, Market Engagement & Development

    • Aug 2020 - Jul 2022

    Alberta Municipalities' Sustainability Services has two programs that are helping municipalities reduce operating costs, and greenhouse gas emissions while improving building stock. I managed the marketing and communications for both programs. The Municipal Climate Change Action Centre (mccac.ca) works with municipalities, schools and non-profits to achieve their sustainability goals. The Clean Energy Improvement Program (myCEIP.ca) is Alberta's version of Property Assessed Clean Energy (PACE) which has recently launched in the Town of Rocky Mountain House, the Town of Devon, and the City of Edmonton.

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  Energy Efficiency Alberta

  • Calgary, Alberta, Canada

  • Marketing Manager

    • Jul 2018 - Oct 2020
    • Calgary, Alberta, Canada

    Energy Efficiency Alberta (EEA) programs are responsible for $952M in Economic Growth with $806M saved through energy and emission reductions. Demand side management programs have reduced 6.8M tonnes of GHG emissions for the province. Over 246,000 Alberta homeowners and businesses have taken advantage of programs installing over 18M innovative products used to reduce emissions and water usage over EEA’s three years in operation.

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  Green Roofs for Healthy Cities

  • Toronto, Canada Area

  • Marketing Lead

    • May 2016 - Jul 2017
    • Toronto, Canada Area

    As the green roof and walls industry's only association Green Roofs for Healthy Cities (GRHC) provides Green Roof Professional (GRP) training, and continuing education courses for GRPs and members; two annual conferences (Grey to Green and CitiesAlive); publishes the quarterly Living Architecture Monitor; and develops and maintains strong relationships with association partners throughout North America. Responsible for leading marketing and branding initiatives, including: • Supported the growth of GRHC's business goals of increasing the awareness of the economic, social and environmental benefits of green roofs, green walls, and other forms of living architecture through education, advocacy, professional development and celebrations of excellence.• Developed and executed communication plans for two annual conferences: Grey to Green (Toronto, 2017) and CitiesAlive® (Washington, DC, 2016 and Seattle, 2017); attracting over 1,000 policy makers, architects, developers and city planners. • Provided exceptional client service by collaborating with association partners (members, industry media partners, associations, etc.), ensuring relationships were stronger and marketing efforts extended beyond existing assets into e-newsletters, advertorials, and digital ads.• Created revenue and attendance targets based on previous years' actuals and tracked weekly KPIs. Adapted marketing initiatives, member, speaker, and partner communication to ensure goals were met. • Facilitated stronger member engagement by re-branding/developing all of Green Roofs for Healthy Cities’ websites: greenroofs.org, greytogreenconference.org, citiesalive.org, and livingarchitecturemonitor.com.

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  RedPoint Media Group

  • Calgary, Canada Area

  • Account Manager (Six Month Contract)

    • Mar 2015 - Aug 2015
    • Calgary, Canada Area

    RedPoint Media & Marketing is a Calgary-based publishing house and content-driven marketing agency. They produce the most creative, memorable and effective communication solutions possible for clients.Key Accounts: Alberta Theatre Projects | Avenue Magazine | Shaw Charity ClassicI managed the development of custom publications including SAM Magazine, Alberta Theatre Project’s LIVE magazine, and Shaw Charity Classic’s 2015 Spectator Guide; along with advertising opportunities such as advertorials, brand campaign support, and online content development for Avenue magazine.

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  Trigger

  • Calgary, Canada Area

  • Business Manager

    • Nov 2012 - Nov 2014
    • Calgary, Canada Area

    Trigger is a small full-service advertising and communications agency. Key Accounts: Calgary Zoo | Kal Tire | Chinook Centre (Cadillac Fairview) I oversaw the day-to-day operations of my clients'​ projects by managing client relationships, budgets and timelines, as well as working closely with the Strategic Planning Department to meet clients' goals. I contributed to increased efficiencies and profitability of one of our largest clients while delivering above and beyond the client’s expectations.

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  Rare Method

  • Calgary, Canada Area

  • Account Manager

    • May 2012 - Oct 2012
    • Calgary, Canada Area

    Rare Method was a full-service advertising and interactive agency. Key Accounts: Realstar Management | Bower Place Mall | BantrelAs the account manager I led and managed agency resources to ensure the delivery of high-quality services and advertising, so all client needs were met on time and on budget.

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  Shaw Communications

  • Canada
  • Telecommunications
  • 700 & Above Employee

  • Marketing Advisor - Retention

    • Dec 2011 - May 2012

    Shaw Communications offered a unique client-side opportunity. As a marketing advisor I was responsible for the development and launch of the Shaw Friends retention program.

  • Marketing Coordinator - Television

    • Oct 2009 - Jan 2012

    As a marketing coordinator on the Television team I was responsible for promoting television channel launches, hardware and package upgrades along with customer impacting notifications.

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  Calder Bateman Communications

  • Edmonton, Canada Area

  • Account Coordinator

    • Jun 2007 - Oct 2009
    • Edmonton, Canada Area

    Calder Bateman Communications is a full-service advertising agency in Edmonton, Alberta. Key Accounts: Alberta Transportation, Office of Traffic Safety | AORP | Alberta Children & Youth Services, Prevention of Family Violence As an account coordinator, I had the opportunity to develop a strong appreciation for process in order to manage clients, and fulfill creative execution.