Experience

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  J.C. Newman Cigar Co

  • United States
  • Tobacco Manufacturing
  • 1 - 100 Employee

  • Executive Director of Hospitality and Community Engagement

    • Nov 2022 - Present

    As the Director of Hospitality and Community Engagement, I am responsible for developing exceptional visitor experiences, promoting J.C. Newman as the premier cigar destination in the country and building strong community relationships.

  • Director of Marketing and Community Engagement

    • Nov 2017 - Nov 2022

    In this position my responsibilities include but are not limited to: - Implement integrated communication plan through multiple channels including digital resources, print, earned and paid media, consumer initiatives and key stakeholder outreach- Responsible for the development and execution of annual budget- Responsible for recruitment, hiring, and training of marketing and visitor support staff to include graphic designers, coordinators, factory store and museum associates and administrative support- Manage identity and reputation of company both B2B and B2C - Identify press opportunities and coordinate interview requests- Plan and implement new visitor programs and initiatives from concept to launch- Collaborate with multiple departments and vendors - Ensure organizational values, projects and initiatives are communicated internally effectively - Prepare engaging displays and collateral for consumer and industry events- Maintain strong relationships with key tourism, business, and community groups in Tampa

  • PR/Marketing Coordinator

    • May 2010 - Nov 2017

    In this position my responsibilities include but are not limited to:- managing social media branding for company and key brands- writing press releases, pitching media and facilitating interviews with company officers- planning and executing special events, fundraisers and international trips- managing nationwide consumer campaigns- targeting and developing national partnerships- assisting in brand develop for new concepts, line extensions and products- developing relationships and sales opportunities with key customers- marketing support for non-profit organization

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  Florida Public Relations Association - Student Chapter

  • Vice President

    • Aug 2009 - Apr 2010

    In this position my responsibilities included but were not limited to:- planning and coordinating the bi-annual professional development trips- assisting the secretary with implementation and management of social media sites such as Twitter, Facebook and Wordpress

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  Florida State University Sports Information Office

  • Intern

    • Aug 2009 - Apr 2010

    In this position my responsibilities included but were not limited to:- editing media guides and other written collateral - updating rosters and sport statistics on Seminoles.com, the official Seminole athletics website- performing extensive research on sports statistics - interviewing athletes and writing feature stories for game-day programs- assisting with the preparation and distribution of press credentials for various sporting events - assisting with interview and other media requests

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  CoreMessage, Inc.

  • Junior Account Executive

    • May 2008 - Apr 2010

    In this position my responsibilities included but were not limited to: - creating and maintaining media contact lists- conducting client research- monitoring client news - pitching client news- coordinating and executing special events and grassroots initiatives - drafting and editing public relations materials- assisting account executives and senior management with client projects

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  Oppenheim Research

  • Supervisor

    • Sep 2007 - May 2008

    In this position my responsibilities included but were not limited to:- monitoring staff progress and reporting each shifts daily output- facilitating staff meetings on productivity- conducting public opinion surveys - preparing participants for surveys and focus groups- assisting head researcher in focus groups

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  Colonial Bank

  • File Clerk

    • May 2004 - Aug 2006

    In this position my responsibilities included but were not limited to:- administrative duties (i.e. filing, copying, answering phones)- paying invoices