Experience

• 

  NexaSky

  • Dubai, United Arab Emirates

  • Marketing Content Specialist

    • May 2024 - Present
    • Dubai, United Arab Emirates

• 

  The Moms Co. | Good Glamm Group

  • Marketing Content Manager

    • Jul 2023 - May 2024

    *Create compelling and conversion-focused content for various channels, including website, CRM communications, app push notifications, and marketplace listings.*Collaborate with design and product teams to ensure content aligns with brand messaging, product features, and promotional campaigns.*Work closely with the performance marketing team to create content that aligns with paid advertising strategies and enhances conversion rates.*Optimize content for lead generation, customer acquisition, and retargeting efforts.*Implement SEO best practices in all content creation to enhance organic search visibility.*Collaborate with SEO specialists to identify opportunities for improvement and execute strategies to boost search engine rankings.*Develop content for social media platforms that complements the overall marketing strategy.*Create and implement social media campaigns to drive traffic to the website and improve brand engagement.*Craft engaging copy for CRM communications, including newsletters, promotional emails, and other customer touchpoints.

• 

  Momspresso

  • India
  • Internet Marketplace Platforms
  • 100 - 200 Employee

  • Content Strategist

    • Nov 2021 - Jul 2023

    *Curate a dynamic feed on the Momspresso platform that makes the brand purpose of 'Inspiring the Woman in every mom' come alive*Leverage analytics and data insight tools to drive content creation, engagement and consumption on the platform and socials*Build strategy for promotion of posts Facebook*Handle Facebook / ORM*Identifying inspiring stories that have the potential to go ‘viral' and device strategies to amplify them*Provide creative and inspiring prompts and challenges for Creators to participate in*Host live sessions on the app and on social media with the top Celebrities, Creators, Authors, Doctors and Influencers*Create interactive social properties to engage the audience on Facebook.*Work in collaboration with the social media team

  • Blogger and Vlogger

    • 2016 - Nov 2021

• 

  Solarman Technology Project Pvt Ltd

  • Consultant

    • Aug 2016 - Mar 2020

    SEPC- Envisioned the overall social media strategy and content plan forits healthcare portal. The strategy led to a 50% growth in its socialmedia channels- Envisioned the overall content plan for the Indian Healthcarewebsite, in keeping with the SEO standards- Managed a team of designers and social media executives to ensurea healthy flow of visual content across all social media platforms- Led the end-to-end execution of social media campaigns thatdrove engagement and website trafficFerit Cricket Bash - Led the social media plan for to drive subscribers to the amateurcricket league- Co-produced and anchored videos for the cricket league. Traveledacross the country to document stories of budding cricketers- End-to-end execution of campaigns that led to a 40% increase insubscribers and a 60% jump in revenues

• 

  ASK Infosystems

  • New Delhi

  • Business Manager

    • Jul 2011 - 2014
    • New Delhi

    - Interacted with potential clients to pitch for websites and web-based software solutions and products- Targeted the international market for software development projects. Was able to crack deals from the UK and Northern Ireland- Approached the appropriate audience to finalize the deal and appoint necessary managers for a smooth workflow

• 

  Reed Elsevier

  • Gurgaon, India

  • Finance Associate

    • Mar 2010 - Jul 2011
    • Gurgaon, India

    - Managed end-to-end travel finances for employees and worked on Oracle software- Managed vendor payments, advances to employees, cash payments. Prepared balance sheet and created non-trade POs

• 

  VARUN BEVERAGES LIMITED

  • New Delhi, Delhi, India

  • Human Resources Intern

    • Apr 2009 - Jul 2009
    • New Delhi, Delhi, India