Experience

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  CHAOS ENTERPRISES

  • Santa Monica, California, United States

  • Senior Brand Manager and Event Coordinator

    • Jul 2021 - Present
    • Santa Monica, California, United States

    A multi unit restaurant chain that not only specializes in quality food but also an enhanced beach experience. Beach butler services, events, hotel concierge, rentals, tours, and a quality dining beach experience. - Negotiate vendor contracts to fit within budget - reduced expenses by more than 15% and improved relationships for future events. - Generated event plans based on clients budgets, remaining within budget 100% of the time without compromising quality .- Booked and planned parties from start to finish to include set up, budget, decor, timeline of activities, vendor contracts and coordination, staffing coordination internally and externally, layout of venue, catering menu, as well as monitored large event progress until completion. - Worked and planned many corporate events to include Fortune 500 companies and the local city. - Working with all levels of people from designers, to CFO, CEO, brand specialists, both internal and external teams as well as the city of Santa Monica to rebrand the image of their multi unit locations - Perry’s Cafe (Perry’s Beach Life). - Working intimately with a close chosen team of people and managing budget as well as aesthetic. New images, logos, uniforms, paint colors and exterior vibe, new furniture and flow of restaurant layout, new training techniques for employees, etc. New strategic partnerships to help facilitate increased sales, drive traffic through an elevated location and customer experience, new levels of marketing, events and advertising and more. - Work as a project manager and lead that is the creative and the financial leader and executer.

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  Allison James Estates and Homes

  • Greater San Diego Area

  • Real Estate Agent and Design Consultant

    • Jun 2008 - Present
    • Greater San Diego Area

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  Simply Mankind

  • United States

  • Sales Consultant/Brand Manager for Start Ups

    • Mar 2020 - Mar 2023
    • United States

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  Chaos Enterprises

  • Southern California

  • Event Marketing and Sales Manager

    • 2018 - Mar 2020
    • Southern California

    Built overall sales and marketing business plan and implemented plan with marketing and sales team. Expanded business with local hotels and business’ to further event sales, grew event and sales business by 73% vs. prior. Developed strategies and planning for event, tourist services, advertising, promotions, and sales. Execution of events, pricing for events, and coordination of special events with vendors, employees, etc. Managed marketing team to drive sales of events and create company awareness to drive traffic and profit, increasing profit by $700,000 first year. Created and implemented customer marketing programs within the store locations to increase sales by 22%. Managed P & L for department and decreased cost by 11

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  The Coca-Cola Company

  • United States
  • Food and Beverage Services
  • 700 & Above Employee

  • Senior Sales Executive

    • Mar 2014 - May 2018

    Lead cross-functional account management team of 7 National foodservice chain customers who purchase over 2.5MM cases of volume and deliver gross revenue of $12.5MM annually. Select Achievements❑ Develop strategic solutions for customer growth by involving cross-functional team members in marketing, operations, finance, and distribution support, that aid in business development and increased profit.❑ Led the team in innovation and new platform introductions in 2014 and 2015.❑ Expanded innovative drink dispensing system into national theater chain increasing gross profit by $312k.❑ Successfully negotiated 100% of contracts in portfolio as of 2016 for an equivalent of $4.9MM in gross profit.❑ Strategic partnership alignment with company assets and marketing to create custom marketing and promotional programs that drive traffic, sales, and revenue for the customer and drove volume by 11% equaling $1.3MM in gross profit.❑ Analyze data from 3rd party marketing and research companies to develop targeted customer programing. Resulting in an increase in customer satisfaction, sales, and awareness.❑ Consistently exceed volume goals, averaging 4.7% above volume plan equaling $2.9MM in sales.❑ Collaborate with our internal marketing team to create custom digital and social media promotions driving business by an average of 10.7% in implemented customers.❑ Interface with all levels of customer accounts from senior level buyers to restaurant managers to ensure maximum results of promotional and new product implementations.

  • Sales Executive

    • May 2010 - Mar 2014

    Focused on consultative sales solutions for 19 regional foodservice chain customers who purchase over 1.4 million cases and delivered an operating income/revenue of over $7MM annually. Select Achievements - Successfully renegotiated 100% of all contracts.- First in entire West region to place innovative drink dispensing platform, growing portfolio 17.7%. - Converted a 15 year competitive customer to Coke in 2014 for over $1.1M in gross profit over the term and additional tea, bottles, and new innovative drink machine. - Consistently exceeded volume goals, averaging 7.6% above volume plan. - Increased new platform volume by 48% vs. prior year, equaling $777,703 in additional yearly profit.- Developed targeted marketing and promotional strategies to increase sales and brand awareness for customers through asset partnerships, leading to increases in volume of up to 18%. - Lead team implementation of new tea category with an increase of 103.3% vs. prior year.- Collaborated with third party distribution network to develop joint customer solutions.

  • Sales Associate

    • Mar 2005 - May 2010

    Managed a portfolio with 1,500 foodservice customers who purchase over 500,000 gallons and deliver an operating income/revenue of approximately $2.5 million dollars.Select Achievements - Successfully negotiated 100% of contractual agreements. - Led the team in sales growth, grew total volume 18%. - Grew market share and volume each year double digits. - Converted over 180,000 competitive gallons.

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  Edgerton and Weaver Attorneys at Law

  • Hermosa Beach CA

  • Accounting Assistant

    • Jul 2002 - Feb 2005
    • Hermosa Beach CA

    Worked in the accounting department tracking billable hours for attorneys.Created invoices and paid bills and managed books. Worked on special projects for attorneys and office personnel.

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  Perrys Cafe and Rentals

  • Santa Monica CA

  • Sales Associate and Shift Manager

    • Jan 1994 - Jul 2002
    • Santa Monica CA

    Perry’s Café is a family owned and operated 9 outlet chain consisting of 4 fast casual cafés, and 5 bike and beach rental locations. Select Achievements - Customer relations cashier and floor manager to 15 or more employees.- Worked closely as a team to implement a select quality menu. - Special events planner for corporate and tour businesses. - Responsible for sales over $1M a year. - Number one sales person for the Athletic/Beach Sales Department.

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  Chart House

  • Special Events Waitress and Hostess

    • Jan 1999 - Jan 2002