Experience

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  Q Consulting

  • Sleep Number (Remote)

  • Digital Designer - Sleep Number

    • Jul 2021 - Present
    • Sleep Number (Remote)

    • Collaborate with a copywriter and animator to craft compelling promotional content for Facebook, Instagram, and Pinterest, adhering to platform best practices and refining designs based on insights from the marketing team's performance metrics.• Develop a comprehensive style guide and design a range of print and digital assets for corporate conferences celebrating Sleep Number's outstanding sales achievers.• Developed and constructed an extensive 80+ page ESG (Environmental, Social, and Governance) report tailored for shareholders.

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  KALIE LARAE

  • Brand Designer | Photographer

    • 2006 - Present

    • Dynamic and creative Brand Designer with a proven track record of translating brand identities into visually compelling and cohesive designs.• Proficient in conceptualizing and implementing innovative design solutions that elevate brand presence across various platforms. Adept at creating impactful visual elements, including logos, packaging, marketing collateral, and digital assets. • Skilled in utilizing industry-standard design tools and staying abreast of emerging design trends. • Captured real moments in travel, lifestyle, wedding, and action sports photographySample of Clients: mabo (USA) • SALT LAB (AUS)Mosswood Homes (AUS) • Feast Creative (NZ) • KristenStuart Yoga + Lifestyle (CAN) • L-bow Mittens (USA)

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  Chums, Inc.

  • Ketchum, Idaho, United States

  • Graphic Designer

    • May 2020 - Jul 2021
    • Ketchum, Idaho, United States

    • Collaborated with sales, marketing, and product development teams to produce a diverse range of materials, including digital marketing assets, presentations, product catalogs (both digital and print), packaging, and product photography.• Spearheaded the conceptualization and creation of dynamic static, motion, and video digital content for marketing campaigns deployed across social media, web, and email platforms, encompassing both paid and organic initiatives.• Formulated comprehensive Brand Guidelines to uphold brand consistency.• Implemented a company-wide project management tool, ensuring meticulous project oversight and timely delivery.• Crafted unique textile patterns for various products.• Provided creative direction for artist and brand collaborations.

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  Radisson Hotel Group

  • Greater Minneapolis-St. Paul Area

  • Graphic Designer, Americas

    • Apr 2018 - May 2020
    • Greater Minneapolis-St. Paul Area

    • Collaborated closely with the marketing and sales teams to adeptly craft global campaigns, social media content, and diverse digital and print assets.• Created impactful in-hotel collateral for enhanced brand representation.• Art directed and produced photoshoots, spanning lifestyle, human resources, and hotel-focused imagery.• Enhanced internal productivity through the establishment of an efficient workflow.• Fostered partnerships with creative agencies to ensure timely delivery of assets, contributing to improved key performance indicators (KPIs).• Developed a range of static and motion social media assets, seamlessly blending design and motion elements.Brands Included: Radisson, Radisson RED, Radisson Blu, Park Inn, Country Inn & Suites, Radisson Collection, Radisson Hotels, Radisson Hotel Group

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  lululemon athletica Australia & New Zealand

  • Melbourne, Australia

  • Senior Graphic Designer

    • Jun 2016 - Nov 2016
    • Melbourne, Australia

    • Formulated and crafted global marketing content for diverse events spanning Australia, Asia, and New Zealand, ensuring a consistent and compelling brand presence.• Developed customer-facing materials such as event invites, posters, storefront displays, event signage, and digital/social media content.• Fostered collaborative partnerships with store managers, the brand team, and vendors to seamlessly translate creative ideas into tangible realities.• Provided mentorship to a junior designer, imparting creative expertise and honing time management skills.

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  McCann SLC

  • Salt Lake City, UT (Remote for 1 year)

  • Art Director

    • Aug 2012 - Jul 2015
    • Salt Lake City, UT (Remote for 1 year)

    • Streamlined Verizon Enterprise's information for enhanced end-user comprehension through various mediums, including infographics, informational guides, presentations, video storyboards, app design, and web content.• Successfully managed multiple projects concurrently, with meticulous attention to detail as a top priority.• Worked collaboratively with creative directors, project managers, account managers, and copywriters to achieve project objectives.• Demonstrated a consistent track record of surpassing client expectations.Other Accounts Included: Verizon WirelessUSPS • Exxon Mobil

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  Feast Creative

  • Queenstown, New Zealand

  • Freelance Graphic Designer

    • Sep 2013 - Oct 2013
    • Queenstown, New Zealand

    Designed and produced visual assets for diverse brands, including packaging, brochures, city transportation vinyls, and digital content.Brands included: AJ Hackett Bungy, Amisfield Wine Company, Aro Hā, as well as several others.

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  Christian Brothers Racing

  • Fertile, MN

  • Graphic Designer | Marketing | Photographer

    • Sep 2005 - Nov 2012
    • Fertile, MN

    • Developed and maintained the website, autograph stocks, magazine advertisements, and sponsorship proposals, along with other promotional materials.• Successfully managed social media accounts, pioneering the establishment of Facebook, Instagram, and Twitter profiles as the first professional snowmobile team to do so.• Designed sponsorship proposals that resulted in securing individual corporate sponsorships exceeding $50k.

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  Powder Shots

  • Snowbird Ski + Summer Resort, Utah

  • Action and Portrait Photographer

    • Dec 2011 - Jul 2012
    • Snowbird Ski + Summer Resort, Utah

    • Venturing out in chilly winter weather to capture the joy experienced by both skiers and snowboarders.• Achieving top sales on multiple occasions, I attribute this success not only to my photography skills but also to my ability to connect and engage in meaningful conversations with clients.