Experience

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  American Cancer Society

  • Atlanta, GA

  • Strategic Director, Entertainment Strategic Alliances

    • Sep 2016 - May 2020
    • Atlanta, GA

    As the overseer of entertainment partnerships and initiatives, I strategically developed and directed long-term marketing programs to drive significant revenue in support of the American Cancer Society’s mission and financial goals.

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  Turner Broadcasting System

  • United States
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Senior Marketing Manager

    • 2007 - 2014

    • Led and managed the execution of national campaigns, tours, stunts.• Developed off-channel and event strategy for network top performing shows, managed from conception to flawless execution. • Created and executed sales packages for ad sales that included multi-platform integrations.To learn more... email me!

  • Marketing Coordinator

    • 2005 - 2007

    • Supported Marketing efforts to execute the launch of GameTap, the first–of–its–kind broadband games and entertainment network from TBS, Inc.• Collaborated to create objectives and strategically develop plans to maximize GameTap exposure within the industry and with consumers.• Managed 360 brand campaigns; oversaw execution of event space at major industry, consumer and trade shows including production, logistics, marketing materials, operations from beginning to end.

  • Marketing Assistant

    • 2003 - 2005

    • Assisted the marketing team at any level of the marketing process to ensure company’s growth and success.• Developed and wrote creative scripts for marketing campaigns which aided in the success of series.

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  Clear Channel Communications

  • Sales Assistant

    • 2002 - 2003

    Collaborated with Account Executives to prepare sales packages, write copy, and edit materials for potential clients.

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  Blimpie

  • Marketing Assistant

    • 2001 - 2002

    Contributed to marketing campaigns during grand openings and in-store promotions.