Experience

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  For Later, LLC

  • Boston, Massachusetts, United States

  • Partner at For Later

    • Sep 2019 - Present
    • Boston, Massachusetts, United States

    For Later, LLC is an early-stage investment partnership focused exclusively on entrepreneurship in the consumer space. As the formal investment arm of For Now, a Boston-based Retail Incubator, For Later benefits from the unique insight of partners who have worked with a dynamic brand portfolio wh...

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  SOS

  • Boston, Massachusetts, United States

  • Marketing Director, Fractional

    • Jan 2023 - Feb 2024
    • Boston, Massachusetts, United States

    SOS is transforming wellness on the go through a network of smart vending machines that deliver just-in-time necessities where and when you need them most. Each machine offers modern, premium health and wellness products from brands such as Rael, Hero Cosmetics, Luxury Brand Partners and more. Th...

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  For Now

  • Greater Boston Area

  • Co-Founder

    • Apr 2017 - Dec 2023
    • Greater Boston Area

    We believe that the best brands have a story to share. A series of passions, needs, wants, or just-for-funs. And, we don’t always have the opportunity to learn their story—or even shop their products. Until now. For Now.With rotating inventory, we make it easy to find and shop products with purpo...

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  Crane & Lion

  • Greater Boston Area

  • Director of Marketing

    • Apr 2013 - Mar 2017
    • Greater Boston Area

    Crane & Lion is an active and lifestyle apparel start-up. My overarching mission has been to develop an authentic brand that connects with Crane & Lion's active, yet style-minded, audience.• Developed brand identity and positioning from company’s inception• Drive brand awareness and o...

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  The Active Network

  • United States
  • Software Development
  • 700 & Above Employee

  • Account Manager, Staff

    • Mar 2012 - Aug 2012

    • Managed client accounts for fast-paced daily deal program that netted $1M in revenue it’s rst year• Grew program presence from 5 cities to 25 in 2011 by producing and launching deals to “active-minded” people• Led account management team of three people• Developed team project management processes to create ef ciencies and meet deadlines

  • Online Account Manager

    • Jan 2011 - Mar 2012

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  Postpartum Health Alliance

  • Marketing Chair, Board of Directors

    • Jan 2011 - Jan 2012

    • Developed marketing plan and executed with limited funding • Managed website and social media content• Published monthly e-newsletter• Volunteer position

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  Winsper

  • Client Advisor

    • Jan 2008 - May 2010

    • Led top level client relationships with accounts such as a STIHL, IBM Cognos and Exeter Hospital. • Managed client campaigns and projects including brand strategy and development, websites, SEO/SEM, social media, print, television, email, direct mail and promotional videos• Developed firm’s business by managing new business pitches, creating webinars and email outreach, updating website and developing press releases.• Conducted consumer testing and research including 1-on-1 interviews, consumer intercepts, online surveys and Forrester analytics

  • Account Executive

    • Jan 2007 - Jan 2008

    • Led day-to-day client relationships• Managed internal teams and deadlines to ensure projects were on strategy, met deadlines, were within budget• Managed production of interactive, print, email, DM, television, radio and outdoor campaigns; photography and television shoots; PR events

  • Account Coordinator

    • Nov 2005 - Jan 2007

    • Assisted with project management on print, DM and email campaigns• Managed office, client billing, employee benefits and award show submissions• Provided administrative support to President

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  Cactus Club

  • Marketing/Promotions Assistant

    • 2005 - 2006
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  Hodkinson Law Group

  • Office Administrator

    • 2004 - 2005