Experience

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  PB Tech

  • New Zealand
  • Technology, Information and Internet
  • 500 - 600 Employee

  • Commercial Marketing Manager

    • Dec 2022 - Present

    Managing a team of marketers responsible for driving our commercial marketing and vendor marketing efforts; second-in-command of the PB Tech Marketing department.

  • Commercial Marketing Lead

    • Jun 2020 - Dec 2022

    My responsibilities in this role include: • Planning and executing regular internal and ad hoc marketing activities and promotions for PB Tech's commercial divisions: Business, Education, Government, Health, and Wholesale.• Working with partner vendors to plan and execute marketing campaigns and go-to-market strategies for commercial products and solutions • Working with our commercial teams to organise virtual and in-person customer events • Working with our Commercial teams on RFPs for large enterprise/institution/agency projects• Training and managing direct reports in the Vendor Commercial marketing teamIn the course of my role, I have+ Planned and executed PB Tech's first commercial case study, implemented repeatable processes to obtain and create future case studies+ Managed multiple stakeholders and components for PB Tech's successful application to be recognised as an Apple Solutions Expert Education reseller+ Successfully planned and executed PB Tech Business' first live virtual panel over Microsoft Teams and produced subsequent virtual panels+ Worked with our Government and Education teams on PB Tech's first successful application to become an All-of-Government Gen 3 IT Hardware panellist in 2021+ Created the content and worked with our development teams to launch PB Tech's first Business, Education, Wholesales, Health, and Government websites+ Co-created PB Tech's first Environment, Social Responsibility, and Governance Policy document+ Established a process for executing our monthly B2B Networking event series (PB Connect)+ Planned and executed our first product launch event for Government customers in Wellington for PB Tech's te reo keyboard, including working with public relations teams to generate media interest

  • Marketing Specialist

    • Feb 2020 - Jun 2020

    Driving marketing initiatives to share the latest and greatest commercial products and solutions with PB Tech customers.

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  Techday Network

  • New Zealand
  • Media Production
  • 1 - 100 Employee

  • News Editor - Security

    • Jun 2018 - Jan 2020

    *Working with the editorial team to source, write, edit, proof and promote news content, interviews, for Techday's network of global security sites SecurityBrief Asia, EMEA, Australia, and New Zealand. *Interviewing industry experts and thought leaders to create content relevant to our niche CSO audience*Liaising with PR contacts about potential news leads.*Working with digital account managers to drive and execute editorial features weeks*Engaging with readers, stakeholders, and clients on social media*Advocating for the SecurityBrief brand at relevant industry events*Collaborating with marketing agencies on sponsored contentFind my stories on: https://muckrack.com/kai-ping-lew

  • Editor-in-Chief

    • Jun 2017 - Jan 2020

    *Managing the Techday editorial team including remote editors across New Zealand, London and Sydney*Assisting editors in maintaining accountability to editorial targets*Screening, hiring, inducting, and training new editors*Improving processes for editors at Techday*Running editorial meetings *Co-ordinating and managing editors' attendance and news coverage at major local and international industry events

  • News Editor - Techday Labs

    • Oct 2017 - May 2018

    Techday Labs is Techday's elite disruption unit. We're constantly coming up with new site ideas, business models, and processes.

  • News Editor - Business

    • Apr 2017 - Oct 2017

    *Working with the editorial team to source, write, edit, proof and promote news content, interviews, and reviews for Techday's SMB website, bizEDGE*Liaising with PR contacts about potential and written news leads.*Working with digital account managers to promote editorial features*Engaging with readers, stakeholders, and clients on social media*Representing the bizEDGE brand at relevant events in New Zealand and worldwide.

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  TVNZ

  • New Zealand
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Online News Producer

    • Nov 2016 - Apr 2017

    Finding and writing engaging content for 1 NEWS Now websiteManaging social media accounts for 1 NEWS including Twitter and Facebook.

  • Assignments Co-ordinator

    • Jan 2016 - Jan 2017

    • Responsible for newsroom operations includingo Co-ordinating reporters, cameramen, and stringerso Monitoring incoming phone calls, emails, social media and other alerts for newsworthy informationo Writing and editing news bulletins

• 

  Quiksilver

  • Sales Assistant

    • Apr 2013 - Apr 2017

    Consistently one of the top 3 salespeople, giving excellent service to customers of many different cultures due to tourist clientele, responsibility for opening and closing, cash handling, stock handling

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  Auckland University of Technology

  • Auckland, New Zealand

  • Peer Tutor

    • 2012 - 2015
    • Auckland, New Zealand

    Guiding students, motivating them, empowering them to become self-directed learners