Experience

• 

  Amore Gourmet Gelato

  • Mumbai, Maharashtra, India

  • Head of Digital

    • Feb 2023 - Present
    • Mumbai, Maharashtra, India

• 

  Keventers

  • India
  • Food and Beverage Services
  • 400 - 500 Employee

  • Deputy Manager

    • Apr 2021 - Apr 2023

  • Assistant Manager - Corporate Operations

    • Apr 2018 - Aug 2021

    - Leading Keventers Ice Cream vertical - Responsible for end to end delivery of any product and launch in the market- Building vertical and giving new face to Keventers identity- Managing and driving operational plans, cost analysis, schedules, quality initiatives, process changeinitiatives, projects and other change initiatives as required.- Responsible for Process Design and Operations implementation- Responsible for Category expansion- Responsible for end to end geographical expansion of Ice Cream Category- Evaluating the performance of the newly established business operations and recommend strategiesand tactics to achieve business goals

• 

  Trupay India

  • Gurgaon, Haryana, India

  • Sr. Executive- Marketing & Product Management

    • Nov 2016 - Feb 2018
    • Gurgaon, Haryana, India

    - Introduced offline and online product marketing strategy.- Focused on rebuilding brand image as complete concept of brand was changed.- Introduced customer centric solutions related to UPI. Resolved issues related to technology.- Shift from customer based solution to merchant based solution.- Started Re- Marketing campaigns focusing on merchant acquisition which resulted into a big success.- Enabled adaptation of UPI by filling education gaps.- Build Roadmaps for the organization using pragmatic marketing framework for the product launch.- Introduction of State of Art Online, Offline and API solution as per the needs of the customers.- Helped in developing an advanced infrastructure for UPI for our online and mobile platform. (Intent SDK)- Introduced a wholesome payment solution with UPI for websites and mobile SDKs.- Helped in defining and optimizing the internal process of the product.- Defined the internal communication process which resulted in increased efficiency by 70%- Defined internal process raging from merchant registration to dispatch achieving TAT of 1day.

• 

  Trupay India

  • Gurgaon, India

  • Digital Marketing Intern

    • May 2016 - Jul 2016
    • Gurgaon, India

    - Established digital footprints of organization on all leading social media platforms.- Learnt the screws and bolts of Marketing.- Created a digital marketing strategy with objective of brand introduction and awareness.- Optimized website for SEO and SEM achieving an increased traffic of 170% more as compared to original visits.- Ran a campaign as a part of social media marketing achieving 260% output then predicted.