Experience

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  First Commonwealth Federal Credit Union

  • Pennsylvania, United States

  • Member Experience Manager

    • Jun 2022 - Jul 2022
    • Pennsylvania, United States

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  First Heritage Co-operative Credit Union

  • Kingston, Jamaica

  • Assistant General Manager - Marketing, Communications and Member Experience

    • Jan 2018 - Nov 2021
    • Kingston, Jamaica

    Assistant General Manager – Marketing, Communications & Member ExperienceA member of the Executive Leadership Team reporting to the Chief Executive Officer with responsibility for all marketing, corporate communications and member experience functions of the Credit Union and its subsidiaries; FHC Investments Limited, FHC Foundation and business unit FHC Micro & Small Business Loans (The Group). • Created, executed, monitored and measured all strategic marketing initiatives from the Credit Union’s Strategic Plans• Developed Group Marketing Plans and Budgets to generate membership and revenue growth and brand visibility• Successfully created the Group’s Corporate Communications Policies and Plans • Developed new and innovative products, managed and measured all promotional and advertising campaigns and engagement activities enabling successful outcomes. • Establishing partnerships and sponsorship opportunities with external stakeholder groups with the intention of increasing brand positioning and revenue• Created Lead Generation activities to support the Retail Sales & Service Network• Management of external agency relationship for digital marketing activities, inclusive of social media marketing on all digital platforms. This included ideation, Content Map creation, collateral and message reviews, targets and reports• Planned and successfully executed all events such as Annual General Meetings, Members Meetings, Seminars, Webinars, Strategic Retreats; face to face and virtual• Designed and executed all corporate social responsibility projects ensuring that the Credit Union’s brand is positioned positively within the communities served• Lead all Market Research activities to gain product, competitors or market insights• Managed and edited the production of all literature inclusive of brochures, newsletters and Annual Reports• Website management and content curator

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  Digital Interactive Services Limited T/A ReadyTV, Jamaica

  • Jamaica

  • Manager - Marketing

    • Mar 2017 - Dec 2017
    • Jamaica

    • Successfully launched cable broadcast services activities through an integrated marketing programme which positioned the product as unique, flexible and mobile• Created an innovative, aggressive and tactical strategic marketing plan which brought the product and brand into the communities at affordable prices• Managed Agency relationship for website creation and produced content creation• Lead the design process for all marketing collateral and digital assets• Lead advertising and public relations campaigns, leading up to and after launch to create high visibility and demand for the products

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  Guardian Group

  • Jamaica

  • Integrated Marketing Communications Manager

    • Apr 2014 - Jan 2017
    • Jamaica

    • Developed, implemented & maintained the Strategic Marketing & Communications Plan for the Group, both Life and General Insurance in Jamaica• Planned and successfully executed the Group’s Corporate Events• Directed the Group’s Corporate Communications and Crisis Communication Plans• Provided support for all activities for the different Lines of Business; Life, Health, Pension & General Insurance• Planned and directed activities the Group’s Social Media Platforms• Developed and executed the Group’s Corporate Social Responsibility Programmes• Instrumental in the inaugural staging of the Guardian Group Foundation’s 5K Night Run fundraising event with other 7,000 participants raising approximately JMD$15.5M• Created and managed the Advertising and Public Relations Plan• Developed the Group’s Integrated Marketing Communications Budget• Managed all Agency, service providers and stakeholder relationships

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  First Heritage Co-operative Credit Union

  • Jamaica

  • Assistant General Manager -Marketing & Communications

    • Aug 2012 - Apr 2014
    • Jamaica

    • Project lead for the Marketing & Communications Team for Merger and Post Merger activities of the historical credit union merger between Churches and GSB Credit Unions to form First Heritage Co-operative Credit Union Limited, the largest merger in the Caribbean • Developed, managed and executed the Marketing and Communications Plan and Policy for the organization and its subsidiary• Ensured compliance of all marketing policies, communication and branding policies• Lead the research process for service, products and competitive analysis• Managed all advertising and public relations relationships as well as Agency relationships• Managed the Marketing Budget• Managed the organization’s Corporate Social Responsibility activities inclusive of those through the FHC Foundation

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  Churches Co-operative Credit Union Limited

  • Marketing and Communications Manager

    • Jan 2010 - Jul 2012

    Churches and GSB Co-operative Credit Unions merged in 2012 to become First Heritage Co-operative Credit Union Limited.• Project lead for the Marketing & Communications Team for Pre-Merger activities of the historical credit union merger between Churches and GSB Credit Unions to form First Heritage Co-operative Credit Union Limited, the largest merger in the Caribbean. Created and executed rebranding, marketing and communications plan for the entity• Developed & executed the organization’s Marketing and Communications Plan• Managed the Marketing Budget and sought opportunities for strategic partnerships• Focused on product growth strategies and campaigns.

  • Marketing and Sales Manager

    • May 2008 - Dec 2011

    • Developed & executed the organization’s Marketing and Sales Plan• Managed the Marketing Budget• Managed the Sales Team of eight Business Development Officers and all business development activities• Implemented strategies to meet sales force targets

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  First Global Financial Services Limited

  • Jamaica

  • Business Development Manager - Central Region

    • Apr 2005 - Oct 2006
    • Jamaica

    • Promoted the growth and development of the Branch through brand building initiatives and the creation of investment portfolios for clients

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  Manchester Co-operative Credit Union (1977) Limited

  • Jamaica

  • Marketing Manager

    • Jan 1998 - Apr 2005
    • Jamaica

    • Prepared, implemented and monitored the Credit Union’s Marketing Plan• Functioned as a Relief Branch Manager• Conducted Business Development Sales Training for all staff

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  Victoria Mutual Building Society

  • Jamaica

  • Customer Service Counselor

    • Oct 1994 - Dec 1997
    • Jamaica