Experience

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  A*STAR Singapore Institute for Clinical Sciences (SICS)

  • Communications Lead with the Singapore Institute for Clinical Sciences (SICS)

    • Sep 2019 - Present

    • Directs and oversees communication efforts for the research institute.• Crafts media releases for release of new scientific papers, events, collaborations, institute announcements, and more.• Works closely with the institute's researchers to help them publicise their work.• Works in close partnership with A*STAR corporate communications to develop effective communication strategies for the institute that are in line with A*STAR headquarters.• Manages website revamp, maintenance, and updates.• Writes and edits content for multiple channels, including digital and print.• Develops concepts and storyboards for video projects; oversees entire productions from start to finish.• Consultation on publicity for new studies.• Event planning and organising.

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  Silversky Pte Ltd

  • Singapore

  • Marketing & Communications Manager

    • Sep 2018 - May 2019
    • Singapore

    • Led the marketing and branding efforts for one of Singapore’s largest pet product distributors.• Developed content and marketing strategies/plans for over 20 brands.• Wrote and edited content for multiple channels and platforms, including digital and social media platforms.• Ensured consistency in content and messaging across channels such as online media, events, and sponsorships.• Planned and executed events from scratch for the purposes of branding and sales; included roadshows, brand launches, and collaborative lifestyle events.• Crafted press releases; pitched to the media and maintained good working relationships with end-consumers, media, clients, and business partners.

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  Magazines Integrated Pte Ltd

  • Singapore

  • Senior Editor

    • Jul 2014 - Jul 2018
    • Singapore

    • Led a team that produced pets magazine, an award-winning pet-interest publication.• Planned the lifestyle section of epicure, an award-winning gourmet and lifestyle magazine, which covers hospitality, F&B, beauty, fashion, jewellery, watches, and design.• Provided direction for digital and social media platforms.• Developed fresh, well-researched stories and launched original events, and revenue-churning projects such as a video campaign with The Body Shop and annual booklets on topics such as pet behaviour and dog breeds.• Managed timelines for two titles with very diverse subject matter.• Produced press releases for events and reached out to social influencers and press for media coverage.NOTABLE ACHIEVEMENTS:• Conceptualised and organised Singapore’s first pet-friendly mall event at I12 Katong from 2016 to 2017, and Singapore’s biggest outdoor pet-friendly event at Sentosa Cove from 2015 to 2018. All events brought in revenue for the company.• pets magazine won Animals & Pets Media of the Year at the Media Publishers Association of Singapore (MPAS) Awards 2017, which honours Singapore’s most outstanding media publishers. • Produced a revenue-churning celebrity campaign video for The Body Shop’s Forever Against Animal Testing campaign (in collaboration with the brand) in 2017.

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  Heart Media Pte Ltd

  • Senior Beauty & Features Editor

    • Sep 2013 - May 2014

    • Duties included sourcing/writing stories for L'Officiel Singapore, developing fresh story ideas and angles, planning and managing the beat, conceptualising, coordinating and directing photo shoots, and supervising and copyediting the work of in-house writers and freelancers. • Supervised a lifestyle/features writer; guided and helped her with developing story ideas for the lifestyle/features section.• Developed original content for the magazine’s online portal.• Proofread and sub-edited the entire magazine. • Attended beauty events and client meetings to canvass for potential advertisers.

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  Burda International Asia

  • Beauty Editor

    • Jan 2011 - Apr 2012

    • Duties included meeting tight deadlines for L'Officiel Singapore, sourcing for stories, developing fresh story ideas and angles, planning and managing the beauty beat, conceptualising, coordinating and directing photo shoots, controlling the direction of the section and other standard editorial duties. • Attended beauty events and built good working relationships with clients and potential clients.• Developed fresh and unique story ideas for sponsored editorials and/or advertorials.

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  Singapore Press Holdings

  • Features Writer / Beauty Writer

    • Dec 2007 - Dec 2010

    • Duties included meeting tight deadlines for Simply Her, sourcing for stories, developing fresh story ideas and angles, preparing briefs for freelancers, conducting interviews, product and location sourcing, coordinating photo shoots and other standard editorial duties. • Wrote feature articles on diverse subject matter, ranging from finance to health to human interest.• Developed fresh and unique story ideas for sponsored editorials.• Represented and promoted the magazine on a weekly segment with Radio 91.3FM. • Mapped, planned and managed Simply Her’s editorial content on various websites and Internet portals, such as AsiaOne, Insing.com and STOMP, on a monthly basis.

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  Mediacorp Pte Ltd

  • Writer

    • Sep 2006 - Sep 2007

    • Duties included meeting weekly deadlines for 8 DAYS, sourcing for stories, conducting interviews and other standard editorial duties. • Irregular working hours, weekly deadlines, working under pressure and high stress levels were all part and parcel of the job.

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  Global Aesthetics Pte Ltd

  • Singapore

  • PR & Marketing Manager

    • Nov 2005 - Jul 2006
    • Singapore

    • Performed the duties of a PR and marketing manager for a medical centre specialising in aesthetic treatments and plastic surgery.• Duties included planning the company’s marketing activities, such as interviews, talks and forums, developing the company website, other marketing material (brochures, product packaging, reading material, etc.), and developing a business plan together with the CEO.• Prepared presentation material for doctors (dermatologists and plastic surgeons), liaised and developed good working relations with established cosmetic brands like La Mer and Kiehl’s; organised talks for the doctors.

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  StemCord Pte Ltd

  • Singapore

  • Client Relations Manager

    • Mar 2004 - Sep 2005
    • Singapore

    • Performed the duties of a sales manager.• Duties included convincing end-consumer of the benefits of cord blood banking, servicing new and existing client accounts, and handling public relations with medical professionals.• Continuously met targets and was one of the leading salespersons.• Presented and communicated in both English and Mandarin and assisted in planning advertising and marketing campaigns.• Represented the company on a radio interview with Capital 95.8FM.