Experience

• 

  Zanlink Limited

  • Zanzibar Urban/West, Tanzania

  • Key Account Manager

    • Feb 2023 - Present
    • Zanzibar Urban/West, Tanzania

• 

  Ontop

  • Tanzania

  • Account Executive

    • Jan 2022 - Feb 2023
    • Tanzania

• 

  Tala

  • Tanzania

  • Marketing Manager

    • Mar 2018 - Feb 2019
    • Tanzania

    •Lead the efforts on localization of the Tala social media strategy in Tanzania•Worked on Tala's content strategy for Digital, OOH, Radio and Television together with internal content studios, external creative agencies and content partner•Identified social media influencers that helped amplify TALA brand in Tanzania•Worked closely with the Global Brand and Content team to ensure brand alignment with the global objectives•Conducted market research to improve Tala's marketing and creatives approaches across all digital channels•Identified, and lead content development for unique Digital, Web, traditional, offline, and partnership channels to drive APP downloads for TALA•I prepared and managed yearly marketing budgets of over 100,000 USD •Recruited and managed Digital, Television and Radio content production agencies.•Conducted research to improve Tala's marketing and creatives approaches across all digital channels

• 

  Pernod Ricard

  • France
  • Beverage Manufacturing
  • 700 & Above Employee

  • Digital Marketing and Consumer Activations Co-ordinator

    • Jul 2017 - Feb 2018

    •Development of Social Media and Digital Content plans aimed to increase Brand awareness and engagement, within different audiences.•Developed digital marketing strategies that positioned Jameson and Ballantine's as the most visible and active whiskey brand's in Tanzania's digital space in 2017•Brief, Lead and develop all local brand content elements for Jameson, Ballantines, Chivas and Absolut Brands• Prepared annual marketing budgets of over 100,000 USD to maximize brand and content A&P investments• Community management, Copy writing and asset creation for Jameson, Ballantines, Chivas and Absolut brands. •Successfully conducted the #CheersToJameson digital competition for Jameson Whiskey and helped the brand drive over 2000 competition entries •Developed and Implemented over 100 offline activation campaigns for Jameson and Ballantine's that drove a 20% increase in sales volumes in 2017 from 2016. •Recruited, briefed and trained both promotion staff and agencies on brands and campaign mechanics to ensure effective implementation of activations•Working together with internal and external digital agencies to ensure Pernod Ricard's brands have solid in social media presence in Tanzania

  • Community Manager

    • Mar 2016 - Jun 2017

• 

  Standard Chartered Bank

  • Tanzania

  • Service Quality Intern

    • Jul 2014 - Sep 2014
    • Tanzania

• 

  NMB PLC

  • Loans Intern

    • Jul 2013 - Sep 2013