Bio
Experience
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North American Herb and Spice
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Lake Forest, Illinois, United States
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Director of Sales
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Sep 2019 - Present
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Lake Forest, Illinois, United States
- Led the company to its 3 most profitable and highest revenue years in the company’s 30-year history.- Doubled revenue by year ending 2022 from the end of year sales in 2019. - Actively managed and developed new markets including private label, contract manufacturing and grocery. - Contributed as the main media personality for the company by hosting seminars, large trainings and appearing on multiple podcasts and radio shows.- Managed a diverse team of inside and outside sales plus support staff, tripling annual sales while ensuring no turnover.- Oversaw entire broker network, new areas of business development and all key accounts.- Trusted to oversee large growth initiatives in private label and contract manufacturing.
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Escalade Sports
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Chicago, Illinois, United States
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Director of Sales
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Feb 2017 - Sep 2019
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Chicago, Illinois, United States
- Oversaw multiple vertical markets including mass, sporting goods, specialty, private label and drug.- 38% annual growth in 2018 with 32% Net Margin.- Manage, motivate, and train Chicago sales and customer service teams.- Evolved business model to reduce risk away from deflating retail business in Sporting Goods by building base business with Institutional account leaders, large private label customers and low risk retailers.- Increased international business 40X from $25K to $1MM annually.- Full P&L responsibility for Fitness Division.
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High Hopes for Pets
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Lincolnwood, Illinois, United States
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Director of Sales
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Mar 2016 - Feb 2017
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Lincolnwood, Illinois, United States
- Expanded distribution in the Midwest and new geography vastly increasing number of stores the product was available in.- Installed procedures to grow, solicit, meet, and implement programs in major grocery stores.- Exceeded annual sales goals and growth expectation by putting the company in position to achieve 10x growth between March 2016 and the end of 2017.- Grew sales 150% from 2015 to year ending 2016.- Managed and executed trade spend including promotional allowances within margin expectations.- Hired, motivated, and oversaw all brokers to achieve account/market objectives.- Grew company’s presence through event marketing, FSI planning and brand ambassador management.- Attended events most weekends to support marketing efforts.
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Pivotal 5, LLC
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Chicago, Illinois, United States
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Senior National Sales Manager
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Jan 2012 - Mar 2016
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Chicago, Illinois, United States
- Managed all Sales to E-commerce, Natural Channel, Drug/Pharmacy, Grocery, Physical Medicine & Rehabilitation and Running markets for all 5 company owned brands.- Recruited and managed a network of independent manufacturer’s representatives nationwide.- Grew ecommerce business of entire company, driving annual sales growth 6X in 3 years.- Planned and executed events across multiple verticals including tradeshows, expos and sales meetings.- Accurately project sales velocities and surpass sales goals to fuel yearly growth for each market.- Landed, managed and supported National, Regional and Independent accounts.
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Education
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2005 - 2008Lynn University
Bachelor of Science - BS, PSYCHOLOGY
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