Experience

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  StrackaLine

  • United States
  • Spectator Sports
  • 1 - 100 Employee

  • Vice President of Sales

    • Jan 2022 - Present

  • Director of Sales & Business Development

    • Feb 2020 - Present

    Director of Sales and Business Development for StrackaLine.-The #1 Greens Guides and Yardage Books in Golf - Since 2007-Trusted by professional Tour players & caddies, NCAA coaches & teams, top ranked junior players, competitive amateurs, state golf associations, and tournament directors everywhere.

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  B/T Western Corporation

  • Newport Beach, CA

  • OEM Account Manager- Toyota/Lexus/Honda/Acura/Hyundai/Kia

    • Mar 2015 - Dec 2019
    • Newport Beach, CA

    I was recruited by B/T Western Corporation to increase sales through a combination of effectively managing existing business and developing new business through new products & programs to key Automotive Manufacturer/Distributor customers. ~ New Business Development & Strategic Planning~ Large Account Management Planning Process (LAMP) ~ Implementation & Management of sales programs & promotions. ~ Forecast Development based on suppliers, customers or products.

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  DENSO

  • Long Beach, CA.

  • Regional Sales Manager – Latin America

    • Mar 2012 - Feb 2015
    • Long Beach, CA.

    ~ Push/Pull Marketing Programs~ Managing International Politics and Shipping Restrictions~ End-Customer Promotions and BrandingFull owner driving achievement of all sales, market share, and account goals for aftermarket and OES product lines across South America. Provide product expertise, innovative strategies, and hands-on leadership to develop new business while expanding existing relationships. Supervise and train Sales Associate in tactical execution of branding and promotional initiatives. Active participant in sales and marketing as well as daily operational requirements such as forecasting, reporting, territory analysis, and setting goals. Represent company at industry, distributor, and regional events.ACCOMPLISHMENTS► Achieved 35% revenue growth.► Instrumental in easing Argentinian import restrictions to establish diesel fuel injector repair network that increased sales 85%.► Extended upward trend in spark plug sales with a unique push/pull promotion that generated 50% YOY growth despite territory-wide overstock.► Generated $900K in 1 year by launching 3 new product lines.► Obtained 3-month blanket orders from many distributors by initiating scaled rebates tied to sales increases.► Identified and developed new executive-level relationships that led to 8 new accounts in strategic markets.

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  Aisin World Corp. of America

  • United States
  • Motor Vehicle Manufacturing
  • 400 - 500 Employee

  • Asst. Sales Manager- Latin American Markets

    • Jan 2011 - Mar 2012

    Assistant Sales Manager – Latin America AftermarketAisin World Corp. of AmericaTorrance, CA2011 to 2012After proving my capabilities in both sales and market management, I was promoted to assist the Sales Manager with all aspects of sales operations and team leadership while driving revenue and market share. My travel covered 17 primary markets in the Caribbean and Central and South America to enhance customer relations and make technical presentations to strategic customers. I had authority for overall profitability, including identifying challenges and implementing promotional campaigns.~ Brand Awareness Campaigns~ Sales Operations: Planning, Forecasting, and Pricing~ Market and Competitive ResearchACCOMPLISHMENTS► Achieved 70% revenue growth, increasing sales from $12.2M in 2010 to $17.1M in 2011.► Developed multi-faceted effort to offset 27% YOY price increase caused by unfavorable exchange rates.► Offered distributors 10% discount on programmed monthly orders to guarantee upcoming sales.► Secured 15% price reduction from Japanese manufacturers by collecting comprehensive market data to demonstrate profit potential.==========

  • Sales Representative- Latin American Markets

    • May 2006 - Jan 2011

    I was initially recruited to Aisin as an individual contributor focused on business development within the rapidly expanding Latin American market. In addition to identifying new business opportunities, I also maintained communication and provided daily account management for 110+ customers in 18 countries. My work included working across multiple departments for on-time delivery: monitored orders, ensured stock levels, and resolved delays.~ Opening New Markets~ Developing Executive Relationships~ Territory GrowthACCOMPLISHMENTS► Key contributor in nearly doubling sales (97% increase) from $6.2M to $12.2M.► Generated growth of 400+% in the key markets of Panama, Peru, Ecuador, and Miami.► Launched aftermarket distribution with Toyota dealership networks in Guatemala, Honduras, Ecuador, and El Salvador.► Established executive relationships that led to 15 new accounts in high-potential markets.==========

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  ANC Sports

  • Greater Los Angeles Area

  • Advertising Specialist-Technician

    • Mar 2004 - Mar 2010
    • Greater Los Angeles Area

    This position was a great first exposure to advertising! It showed me how much impact a exposure to brand message and/or product information could have. I worked hands-on overseeing execution of on-site LED and rotational advertisements during LA Lakers, LA Dodgers, LA Kings, LA Sparks, The X Games, Dew Action Sports Tour, and Pacific 12 Conference games/events. My responsibilities included allocating time for ads, preparing and setting up banners, ensuring optimal operations, and reporting viewing statistics for packages worth as much as $25K per game.~ High-Profile Advertising Campaigns~ Project ManagementACCOMPLISHMENTS► Increased in-game arena television advertising by 30 seconds per advertisement per game.► Achieved 100% program execution by creating detailed spreadsheets to track key deliverables and working as many hours on-site as required to resolve problems.