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Bio

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Justin O. is a seasoned music industry professional with experience in artist and client relationship management, music royalties tracking, and business development. He has worked with prominent companies such as HIFI, Concert Media, Round Hill Music, and Global Events. Justin holds a degree in Music Industry from the University of Southern California and has completed various courses in behavior design, relationship selling, and content marketing.

Experience

  • HIFI
    • New York, New York, United States
    • Member Services (Artist and Client Relationship Manager)
      • Feb 2020 - Jun 2022
      • New York, New York, United States

      Acquired by Block Inc. (Square), in October 2023, HIFI is a mobile app and SaaS music royalties dashboard for artists and teams to track royalty statements across all music rights, including distribution/record labels, publishing, performance rights, and digital performance rights.Key highlights included: ► Onboarded 125 users and recruited chart-topping artists, equivalent to more than $250M in royalty earnings all within the first year of product launch, including Bruce Springstein, Diplo, Lil Nas X, SZA, Internet Money, LAUV, The Kid Laroi, Twenty One Pilots, and The Zombies. ► Convinced leadership to invest resources to build a music industry-wide prospecting list and CRM for global business managers, artist managers, and musicians by outlining the prospect opportunities hidden within HIFI’s existing bank-level encrypted database and extracting the data used to close 14 deals with business management firms.► Developed an analytics dashboard to track HIFI event data points including conversion from outreach, event performance metrics, changes in app open rates, and referrals, focusing daily event outreach.

  • Concert Media
    • Los Angeles, CA
    • Independent Concert Promoter (Airbnb Experiences / Concert Media)
      • Sep 2018 - Jun 2019
      • Los Angeles, CA

      Collaborated with Airbnb Experiences to conceptualize, coordinate, produce, and market intimate music-focused experiences.Key highlights included:► The highest selling Concert Experience on the Experiences platform, generating $60K in gross revenue, selling out 20 consecutive concerts and scaling to four cities in six months (LA, SF, NYC and Montreal).► Hosted over 33% of guests for a second show experience by curating the bookings schedule, digital marketing series for each show, as well as analytics tracking for audience feedback and fan retention. ► Pitched brands and secured sponsorships with Airbnb, Pabst Blue Ribbon, and Stolichnaya by creating a database of first-party fan information to offer cross promotional marketing opportunities such as on-site activations, product promotions, digital marketing content, in exchange for capital to grow a talent budget.

  • Round Hill Music
    • New York City, NY
    • Associate (Publishing Administration)
      • May 2018 - Aug 2018
      • New York City, NY

      Round Hill is an independent music publishing and music rights management company with $1.3B in assets under management. Key highlights included:► Managed the integration and registrations of music catalogs acquired by Round Hill for $200M by collaborating with the Director of Investments and CTO to create song schedules, collect all metadata, and prioritize registration gaps to maximize the investment return within six week time-frame for more than 100,000 recording assets.► Built an analysis of pipeline deals for five music catalogues to identify their market value and purchase price multiples by using historical royalty statements to forecast future cash flows and inform internal rate of return projections.

    • Associate (Artist and Client Relationship Manager)
      • Jun 2017 - Jun 2018
      • Los Angeles, CA

      White label digital music distribution company with an annual gross of approximately $5M, powering releases for artists such as Frank Ocean, Sabrina Claudio, Charlotte Lawrence, Fisher, Louis The Child, Brent Faiyaz, Beach House, Tucker Wetmore and many more.Key highlights included:► Recruited new developing artists at the University of Southern California to release music through Stem, resulting in more than 50 million streams across platforms to-date, as well as four program participants signed on to major record labels (Steven Moses, Baird, Mod Sun).► Shortened client inquiry response from 14 to 3 days within 3 weeks of starting the role by facilitating weekly communication with clients, assisting with customer support, sharing streaming forecasts, monitoring popularity jumps, and reviewing monthly streaming statements.

    • USC Ambassador at Music Biz Conference
      • Jun 2017 - Jun 2018
      • Nashville, TN

      Key highlights included:► First USC Thornton Student to attend Music Biz in 2016 and was invited to join the student ambassador program.► Recruited as an Ambassador in 2017 representing the University of Southern California at the annual Music Business Conference in Nashville, Tennessee.► Established a "Maymester" partnership for SC students to attend Music Biz and get college credits applied to Music Industry degree requirements in collaboration with the Dean of USC Thornton's Music Industry program, resulting in over 30 students traveling to attend Music Biz 2017.

  • Global Events
    • Montreal, Canada
    • DJ
      • Jan 2011 - Jun 2015
      • Montreal, Canada

      Based in Montreal, Global Events is a leading provider of high-end production and creative entertainment services for the private and corporate events. Key highlights included:►Performed twice weekly at live events as a DJ/MC along with a team of MCs, Bandmates, Break Dancers and other Live Entertainers. ►Assisted in business development by creating a unique G-Lite package for small-scale events, adding an extra 20 events to our yearly calendar and generating an extra $10k USD for the business annually.► Worked alongside other staff DJ's to educate high-school students seeking to learn how to DJ. ► While the DJ Academy Workshops became a small revenue driver for the business, it also became a vibrant source for talent recruitment.

Education

  • 2015 - 2019
    University of Southern California
    Bachelor of Science (B.S.), Music Industry
  • 2023 - 2023
    BJ Fogg's Behavior Design Boot Camp
    Behavior Design
  • 2018 - 2018
    Dale Carnegie Training
    Winning with Relationship Selling
  • 2017 - 2017
    YouTube Certifications
    Brand and Optimize Your Channel Bootcamp
  • 2014 - 2016
    General Assembly
  • 2014 - 2014
    The Wharton School
  • 2009 - 2014
    Lower Canada College
    High School, IB Diploma Programme

Suggested Services

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Industry Focus. “Music”

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