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Justin Macool is a seasoned sales and leadership professional with 20+ years of experience in software sales, ERP solutions, and sales management. He has a strong background in solution selling, sales process, and product management, with expertise in SaaS, ERP, and CRM. Macool has held various leadership positions, including Senior Account Executive and Director of Sales, and has worked with prominent companies such as Binary Stream Software and Sage.

Credentials

  • The Persuasion Code, Part 2: The Neuroscience of Selling Remotely
    LinkedIn
    Apr, 2023
    - Apr, 2026
  • The Persuasion Code, Part 1: The Neuroscience of Sales
    LinkedIn
    Mar, 2023
    - Apr, 2026
  • Advanced Persuasive Selling: Persuading Different Personality Types
    LinkedIn
    Jan, 2023
    - Apr, 2026
  • Cross-Functional Sales Teams
    LinkedIn
    Jan, 2023
    - Apr, 2026
  • Selling to the C-Suite
    LinkedIn
    Jan, 2023
    - Apr, 2026

Experience

    • Canada
    • Software Development
    • 100 - 200 Employee
    • Senior Account Executive
      • Nov 2023 - Present

      Binary Stream Software is a Microsoft Gold Certified provider of ERP solutions that extend the functionality of Microsoft Dynamics ERP (GP, AX, NAV & Dynamics 365) by assisting clients with deep and complex requirements specific to their business needs. Binary Stream solutions are fully integrated with Microsoft Dynamics and provide streamlined workflow, maximized operating efficiencies and in conjunction with Microsoft Dynamics ERP, provide Tier 1 functionality without the Tier 1 cost. Our solutions span several industries including healthcare, property management, distribution, financial and professional services. With over 2500 customers worldwide, ranging from SMBs to Large Enterprises, our solutions are an integral part of a complete ERP solution.

    • Partner Success Manager
      • Mar 2017 - Nov 2023

    • Director of Sales
      • Jun 2013 - Mar 2017
      • Vancouver, Canada Area

    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Sales Manager
      • Oct 2011 - Nov 2012

      Had the opportunity of increasing new customer acquisition and growing existing customer accounts throughout North America for Sage BusinessVision, a product in Sage’s ERP portfolio with over $25 million in annual sales. Created successful solution selling sales teams who consistently met targets selling and supporting accounting and business management software to start-up, small, and mid-sized businesses.

    • Client Care Manager
      • Sep 2008 - Sep 2011

    • Regional Account Manager – Sage Accpac & Pro Divisions
      • Dec 2004 - Sep 2008

    • Senior Account Manager
      • Feb 2001 - Nov 2004

Education

  • 1998 - 2000
    British Columbia Institute of Technology
    Diploma - Information Technology, Management Information Systems
  • 1994 - 2004
    Simon Fraser University
    Bachelor of Business Administration (BBA), Management Information Systems, General

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Industry Focus. “Software Development”

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