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Bio

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Justin Lacey is a seasoned creative professional with expertise in User Experience, Creative Direction, Multimedia, Web Development, and Interaction Design. He has led various roles, including Editor-In-Chief at HorribleNight, Digital Director at Borshoff, and Lead Strategist - Gaming at Bradley and Montgomery (BaM). Lacey has also managed projects and teams at Clever Developments, MediaSauce, and A Call to Gamers. With a strong educational background from Purdue University, Lacey brings a unique blend of technical skills and creative vision to his work. He is well-versed in project management, strategy, and team leadership, making him a valuable asset to any organization. Throughout his career, Lacey has demonstrated a passion for delivering high-quality solutions that meet the needs of clients and users alike. His expertise in User Experience, Creative Direction, and Multimedia makes him a highly sought-after professional in the industry.

Experience

    • Editor-In-Chief
      • Apr 2010 - Present

      HorribleNight.com recently celebrated its 10 year anniversary. In that time we have published over a thousand editorials, podcasts, and livestreams covering the video game industry.

  • Borshoff
    • Indianapolis, Indiana, United States
    • Digital Director
      • Feb 2021 - Sep 2023
      • Indianapolis, Indiana, United States

      Lead strategy and production for digital and innovation projects.* Crafted website and landing page strategies for dozens of client partners* Created digital project roadmaps, technical documentation, and UX prototypes for online campaigns* Managed several external web and app development partners from project discovery to production to ongoing support including project timelines and budgets* Concepted and produced the relaunch of an online webinar series into company video podcast* Directed bimonthly company brainstorm sessions leading to service offerings, social content, and marketing materials

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Lead Strategist - Gaming, Creative Technologist
      • Aug 2018 - Apr 2020

      Game Audience Strategist* Researched and presented audience insights for Xbox, Xbox Live, Xbox Game Pass, Minecraft, Microsoft Game Stack, Pacers Gaming, and Xbox third party video game and esports projects* Ideation and collaboration with client partners on video game and esports projects* Created digital strategies for technology-focused product and event experiences* Developed internal knowledge sharing initiatives including newsletters, blogs, podcasts, and quarterly presentations* Provided quarterly reports on industry trends and industry topics including esports, audience demographics, industry influencers, and indie game developmentGame Director* Project Lead for video game and tabletop game initiatives* Co-created a business plan for internal Game Studio* Led collaborative brainstorm efforts for game concepting and gameplay design* Managed project estimates, timelines and budgets * Defined and presented game concepts to project shareholders* Documented detailed gameplay features and game design references* Worked across departments with development and design leads to meet milestones and project goals* Managed outsourcing partners* Assisted with copy and audio creation* Oversaw prototype development, game testing, and quality assuranceCreative Technologist* UX design and prototyping for games, apps, Augmented Reality, and Virtual Reality experiences* Ideation for video game, technology, and VR related client projects* Video game development (Unity, Game Maker) and gameplay prototyping* Developer marketing research and analysis* Led culture initiatives including newsletters, blogs, and game sessions* Led team brainstorms and delivered project write-ups for R&D and internal initiatives* User Experience and Quality Assurance services for technology-based projects* Managed outsourcing partners

    • Interactive Producer
      • Apr 2013 - Aug 2018

      * Project and resource management for Interactive Department and technology-based projects* Project write-ups, estimates, timelines and budget reporting for Interactive Department* New business strategy and project vetting/definition* Co-created a business development plan for Interactive Department* Oversaw migration to multiple project management systems* Filled in as Integrated Producer as needed* Co-led career development for Interactive team members* Managed outsourcing partners* Led culture initiatives including newsletters, blogs, and video game tournaments* Led team brainstorms and delivered project write-ups for R&D and internal initiatives* Lead gameplay designer for video game development projects * User Experience and Quality Assurance services for technology-based projects

    • Integrated Producer
      • Sep 2012 - Mar 2013

      * Project and resource management for Creative Team (Art, Design, Copywriting, Studio Production)* Project write-ups, estimates, timelines, and budget reporting for Creative Team* Managed outsourcing partners

  • A Call to Gamers
    • Indianapolis, Indiana Area
    • Founder
      • Oct 2011 - Dec 2017
      • Indianapolis, Indiana Area

      A Call to Gamers is a community service organization that brings together video gamers to positively impact their society through charity, video game content & history education, good gaming practices and helping parents encourage positive video game habits.

    • Interactive Producer
      • Sep 2010 - Sep 2012

      * Project and resource management * Project write-ups, estimates, timelines and budget reporting * New business strategy and project vetting/definition* Development team manager* Managed outsourcing partners* User Experience and Quality Assurance services for technology-based projects

    • Principal // Interactive Producer
      • Sep 2009 - 2012

      Clever Developments is a creative development and consulting company that exists for the enhancement of the user experience through the use of the latest in online technology and interactive design.

    • Interactive Director
      • May 2008 - Aug 2009

      Useful user experiences and functional development strategies.

    • Interactive Development Director / Founder
      • Jun 2007 - Jan 2008

      EverEffect provides consulting and development of interactive marketing strategies. The emphasis for all EverEffect client’s is building a program that achieves the best results in helping them FIND prospects online, GET them to become customers, and KEEP them loyal to their business. This provides the data to be able to get the right information, to the right people, at the right time, so they can make the right decisions.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Interactive Group Director
      • Apr 2005 - May 2007

    • Multimedia Developer
      • Nov 2004 - Apr 2006

      Develop and implement Flash and web based projects.

Education

  • 2000 - 2004
    Purdue University
    CGT

Suggested Services

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Industry Focus. “Computer Software”

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