Topline | Justin L. Finley

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Justin L. Finley

Director of Business Development at Evening Post Publishing

Intro Book

Senior-level executive responsible for identifying, developing, and driving new business opportunities to fuel organizational growth. My role often includes building relationships with potential partners, entering new markets, creating strategic plans, and enhancing revenue streams.

Verified

Location

Sumter, United States, US

Languages

English Full professional proficiency

Skills

Marketing Strategy
B2B Marketing
Digital Marketing
Social Media Channels
SEO Strategy Building
SEM Campaigns
Google Analytics
PR Directives
Content Marketing
Marketing Automation
Project Management
Teamwork
Leadership
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$175.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. The user wants me to determine Justin's hourly rate based on his profile. First, I need to look at his experience. He's a seasoned marketing executive with a Director of Business Development role at Evening Post Publishing since 2021, and before that, he held positions like Digital Marketing Specialist and Marketing Director. His experience spans over a decade, starting from 2006 with Half-Moon Outfitters.

His skills are in high-demand areas: Marketing Strategy, Digital Marketing, SEO, SEM, Google Analytics, etc. These are all valuable in the market. He has a BA in Graphic & Web Design and another in History, which adds to his credentials. The location is Sumter, US. Although Sumter might not be as expensive as major cities, his role is at a director level, which usually commands higher rates.

Looking at similar roles, directors in marketing or business development in the US can range from $80 to $200+ per hour. Considering his proven track record (like generating $6M+ in sales), leadership roles, and specialized skills, I should lean towards the higher end. However, since he's in Sumter, which isn't a major metro like NYC or SF, maybe adjust slightly lower. Maybe $120-$150? But some sources suggest that senior consultants in such fields can charge up to $200. Let me check average rates again.

For a Director-level consultant with his experience, $150-$200 is reasonable. Maybe split the difference and go with $175? Or perhaps $160 to account for the location. Hmm. Alternatively, look at the years: he's been in leadership roles since at least 2016 (Marketing Director), so about 8 years in leadership. That's solid.

I think $150-$180 is a safe range. Let's settle on $165 as a midpoint. But I need to make sure it's a single number. Maybe round to $170. Alternatively, some benchmarks suggest that independent consultants at this level charge around $150-$250. Considering his specific achievements and skills, $175 seems appropriate. Yeah, I'll go with $175.

Bio

Justin L. Finley is a seasoned marketing executive with expertise in driving business growth and expansion. As Director of Business Development at Evening Post Publishing, he has successfully capitalized on new opportunities, yielding 6+ million in sales. Finley's background in digital marketing is underscored by his experience as Digital Marketing Specialist at KION North America, where he conceptualized and produced visual marketing assets and tracked analytics for advertising and website ROI. Throughout his career, Finley has demonstrated leadership and strategic planning skills, most notably as Marketing Director at Alder Energy Systems, where he developed and implemented integrated marketing communication plans that maintained brand consistency and met measurable objectives. His expertise in social media, SEO, and content marketing has been further refined through his roles at Half-Moon Outfitters and KION North America. Finley holds a Bachelor of Arts degree in Graphic & Web Design from The Art Institute of Charleston, SC, and a Bachelor of Arts degree in History from Clemson University, SC. Fluent in English, he brings a unique blend of creative vision and analytical expertise to his work.

Experience

Evening Post Industries
- United States
- Book and Periodical Publishing
- 1 - 100 Employee
- Director of Business Development
  - Apr 2021 - Present
  - Charleston, SC
  The Director of Business Development plays a strategic and leadership role in driving the growth and expansion of an organization. My primary focus has been on identifying and capitalizing on new business opportunities to increase revenue and market presence.
  • Building teams and results
  • Strategic planning
  • Relationship Building
  • 6+ Million in sales
Kion North America
- United States
- Machinery Manufacturing
- 200 - 300 Employee
- Digital Marketing Specialist
  - Jul 2019 - Nov 2020
  - Summerville, SC
  Conceptualized and produced visual marketing assets including graphics, photos and video, in addition to offering general marketing and communications support.
  • Track, analyze and present analytics for advertising, website and sales app to determine value and ROI; Project Manager on complete website redesign for 2020 directive
  • Researching, purchasing and point-of-contact for all print and digital advertising
  • Developing creative campaigns aligned with sales goals and promotions
Alder Energy Systems
- United States
- Renewable Energy Semiconductor Manufacturing
- 1 - 100 Employee
- Marketing Director
  - Sep 2016 - Jun 2019
  - Charleston, SC
  Oversaw multifaceted marketing campaigns for five lines of business (LOB), collaborated with executives to develop a vision for each. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.
  • Built-up search engine optimization (SEO) in addition to managing Google Ads, then tracked and reported progress;
  • Developed entire marketing program including website, budget and measuring matrix, marketing materials, email blast, corporate events, direct mail and trade show events
  • Managed sales and marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, and client satisfaction
  • Managed media relations and served as official spokesman for the company
  • Managed social media accounts for the brand and maintained growth year after year
Half-Moon Outfitters

United States

Retail

1 - 100 Employee
- Digital Marketing Manager / Social Media Director
  
  May 2010 - Feb 2016
  
  North Charleston, SC
  
  Innovative e-commerce retail expert with a superior record of internet revenue generation and customer service. Adept at applying current creative visual techniques to optimize product visibility and attention to increase brand awareness. Work well independently and as part of an internet business team.
- E-Commerce Manager
  
  Jun 2006 - Feb 2016
  
  North Charleston, SC
  
  Innovative e-commerce retail expert with a superior record of internet revenue generation and customer service. Adept at applying current creative visual techniques to optimize product visibility and attention to increase brand awareness. Work well independently and as part of an internet business team.

Education

2013 - 2016

The Art Institute of Charleston, SC
Bachelor of Arts, Graphic & Web Design

2013 - 2016
1998 - Present

Clemson University, SC
Bachelor of Arts, History

1998 - Present

Services

Industry Focus. “Book and Periodical Publishing”

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Justin L. Finley

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$175.0

Hourly Rate