Bio
Experience
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Delta Hotels by Marriott Vancouver Downtown Suites
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Vancouver, British Columbia, Canada
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Room Attendant
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Jun 2019 - Mar 2020
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Vancouver, British Columbia, Canada
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Four Seasons Hotels and Resorts
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Whistler, British Columbia, Canada
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Room Attendant
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Jun 2015 - May 2019
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Whistler, British Columbia, Canada
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M's Beverage
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South Korea
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Brand Marketing Manager
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Mar 2010 - Oct 2012
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South Korea
Launched Sapporo Beer in Korea Expanded distributiino through the in-store merchandise ProgramPlanned and executed 'Beer Acadeny' as an experimental marketing program
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Diageo Korea
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Gangnam-gu, Seoul, Korea
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Assistant Brand Manager
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Dec 2003 - May 2009
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Gangnam-gu, Seoul, Korea
Managing Singleton(Single Malt Whisky), Windsor(Blended Whisky), and Crown Royal(Canadian Whisky)> Launched 'Windsor Checker' which is the first advanced anti-counterfeit device in the industry and implementd integrated brand communication. Consequently, 80% of consumers responded with purchase intention and 30% of consumers tried it within 3 months into launch. > Developed 'Windsor Awards' which aims to grow the brand into a mega brand. Achieved PR value of $20 Million and partnered with Chosun Daily News, MBC ESPN and various internet portals. > Developed a PR plan for Singleton, which achieved PR value of $400,000 through weekly and monthly magazine advertising. > Desinged and implementd 'Windsor Cup' promotionm which was developed to provide relationship marketing platform to field sales. Managed to invite 5,000 people to participate.> Operated cultural event, 'City of Temptation' for impage building of Windsor 17; a total 2,200 consumers participated in this event from a total of 60,000 applicants.
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Education
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2020 - 2024TCITCM
Bachelor's degree, Traditional Chinese Medicine and Chinese Herbology -
2014 - 2015Fairleigh Dickinson University – Vancouver
Master of Administrative Science, Global leadership & Administration -
1994 - 2002Hanyang University
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
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