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Junghoon(neo) Sung is a seasoned marketing professional with expertise in brand management and leadership. He has worked with prominent companies like Diageo Korea and Four Seasons Hotels and Resorts, managing brands such as Singleton, Windsor, and Crown Royal. Junghoon holds a Master of Administrative Science from Fairleigh Dickinson University – Vancouver and a Bachelor of Business Administration (BBA) from Hanyang University.

Experience

  • Delta Hotels by Marriott Vancouver Downtown Suites
    • Vancouver, British Columbia, Canada
    • Room Attendant
      • Jun 2019 - Mar 2020
      • Vancouver, British Columbia, Canada

  • Four Seasons Hotels and Resorts
    • Whistler, British Columbia, Canada
    • Room Attendant
      • Jun 2015 - May 2019
      • Whistler, British Columbia, Canada

  • M's Beverage
    • South Korea
    • Brand Marketing Manager
      • Mar 2010 - Oct 2012
      • South Korea

      Launched Sapporo Beer in Korea Expanded distributiino through the in-store merchandise ProgramPlanned and executed 'Beer Acadeny' as an experimental marketing program

  • Diageo Korea
    • Gangnam-gu, Seoul, Korea
    • Assistant Brand Manager
      • Dec 2003 - May 2009
      • Gangnam-gu, Seoul, Korea

      Managing Singleton(Single Malt Whisky), Windsor(Blended Whisky), and Crown Royal(Canadian Whisky)> Launched 'Windsor Checker' which is the first advanced anti-counterfeit device in the industry and implementd integrated brand communication. Consequently, 80% of consumers responded with purchase intention and 30% of consumers tried it within 3 months into launch. > Developed 'Windsor Awards' which aims to grow the brand into a mega brand. Achieved PR value of $20 Million and partnered with Chosun Daily News, MBC ESPN and various internet portals. > Developed a PR plan for Singleton, which achieved PR value of $400,000 through weekly and monthly magazine advertising. > Desinged and implementd 'Windsor Cup' promotionm which was developed to provide relationship marketing platform to field sales. Managed to invite 5,000 people to participate.> Operated cultural event, 'City of Temptation' for impage building of Windsor 17; a total 2,200 consumers participated in this event from a total of 60,000 applicants.

Education

  • 2020 - 2024
    TCITCM
    Bachelor's degree, Traditional Chinese Medicine and Chinese Herbology
  • 2014 - 2015
    Fairleigh Dickinson University – Vancouver
    Master of Administrative Science, Global leadership & Administration
  • 1994 - 2002
    Hanyang University
    Bachelor of Business Administration (BBA), Marketing/Marketing Management, General

Suggested Services

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Industry Focus. “Hospitality”

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