Experience

• 

  The Coconut Cult

  • New York

  • Creative Director & Co-founder

    • Apr 2016 - Present
    • New York

    The Coconut Cult was born from the desire to find a natural, non-dairy means if restoring gut health through super probiotic living foods. The very first iterations of coconut yogurt started with our co-founder, Noah, fermenting high-quality probiotic strains into coconuts out of his mom's kitchen. Since then, The Coconut Cult has exploded nationwide and refined the recipes for our 100% vegan and organic super probiotic yogurts – delivering products that are not only delicious, but also serve as a fun way for people of all ages to get powerful daily dose of probiotics.We small-batch ferment 800 billion probiotics of 16 different strains into every quart, creating the most probiotic yogurt you've ever tasted. We don't use any thickeners, binding agents, fillers, or refined sugars – just organic coconuts, fruits, and probiotics. You can think of our coconut yogurt as a replacement for your daily probiotic supplement or as your new favorite snack.With our non-dairy probiotic coconut gelato, we’ve created unique, indulgent flavors and co-branded them with other popular food brands. We pack 50 billion CFUs of 16 probiotic strains into every pint. It's the cleanest non-dairy ice cream available – zero filler, gums, refined, or processed sugars.Don’t just blindly follow dietary rules and suggestions created by others. You are unique. Your body and mind are unique. What’s best for Jeff or Tina isn’t necessarily what’s best for you. Therefore, learning to listen to what your body wants and needs, and adjusting different diets and dietary philosophies to fit you is the key. Welcome to The Coconut Cult.

• 

  School of Visual Arts

  • New York

  • Instructor

    • Sep 2016 - Present
    • New York

    • Instructing Pop Thinking course, teaching students how to create culturally relevant and socially-conscious ideas for brands and non-profits• Awards including Cannes Future Lion, Clio, One Show, Art Directors Club, D&AD, Addy's, and New York Andy.

• 

  Nickelodeon

  • New York

  • Art Director

    • Dec 2015 - Jan 2017
    • New York

    • Digital & social art direction for Nickelodeon's in-house ad agency for serving clients including P&G, Unilever, General Mills, Kraft, Hasbro, Mattel, Old Navy, Warner Brothers, Party City, Crayola, and Birds Eye

• 

  Shop Jeen

  • New York

  • Art & Design Director

    • Oct 2013 - Dec 2015
    • New York

    • Led creative team for first edition Instagram Shop (before "link in bio" and "swipe up" capabilities), company’s branding, e-commerce website, advertising & marketing assets, social media content, packaging, private label graphics, and pitch deck• Relaunched e-commerce site to include model photography, contributing to over 50% YOY sales growth and doubling social media followers to 300K

• 

  Viacom

  • New York

  • Art Director

    • Mar 2012 - Dec 2013
    • New York

    • On-air art direction for Nickelodeon's in-house ad agency serving clients including P&G, Unilever, General Mills, Kraft, Hasbro, Mattel, and Old Navy

• 

  TBWA

  • New York

  • Junior Art Director

    • Jun 2010 - Oct 2011
    • New York

    Clients: British Airways, Vonage, Twix, LG