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Bio

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Credentials

  • Klaviyo product certificate
    Klaviyo
    May, 2024
    - Apr, 2026
  • Klaviyo developer certificate
    Klaviyo
    May, 2024
    - Apr, 2026

Experience

  • Structured
    • Anaheim, California, United States
    • Email Implementor
      • Jul 2020 - Present
      • Anaheim, California, United States

      • Implementation of email designs through Klaviyo• Email marketing and data gathering for email campaigns and flows• Aids with designing

  • Mediabrands Content Studio
    • Taguig, National Capital Region, Philippines
    • Art Director
      • Feb 2022 - Present
      • Taguig, National Capital Region, Philippines

      Current clients: UFC, Locally, Metrobank, Tourism Promotions Board PhilippinesPrevious clients: AXA Philippines, Green Cross

  • Entropia CBR
    • Pasig, National Capital Region, Philippines
    • Art Director
      • Sep 2020 - Dec 2021
      • Pasig, National Capital Region, Philippines

      • Creative for the clients’ digital and above-the-line advertising campaigns• Ideate big ideas to create content and campaign-based materials based on trends and insightsAccounts: Philip Morris International, RCBC, GMA Network, AIA PhilAm Life, Good Day, Betadine, Grab PhilippinesAward won: RCBC Christmas in Your Card 2020, Platinum Award in Digital Marketing (MarCom Awards)

    • Art Director
      • Apr 2019 - Aug 2020
      • Quezon City

      • Creative for the digital and social media campaigns of 2019 ABS-CBN and iWant programs, and online promotional efforts• UX/UI Creative for the iWant website/mobile app, ABS-CBN, ABS-CBN News, ABS-CBN Entertainment, and other microsites being featured on the platform• Creative for brand partnerships of ABS-CBN and iWant (Closeup, Dove, Olay, Pond’s, Smart, Globe, Home Credit, KidZania and McDonald's)

    • Digital Designer
      • Nov 2016 - Mar 2019
      • Makati

      • Creative for the clients’ digital advertising campaigns• Coordinate with teammates and the Creative Director for the clients’ online brand awareness and efforts• Ideate big ideas to create intelligent content based on data, trends and insightsAccounts handled:Adidas, Uniqlo, Bank of the Philippine Islands, Popeyes Philippines, Wyeth, Shakey's Philippines, Pizza Hut, Chili’s Philippines, Kuya J’s Restaurant, Manulife, PayPal, SM Supermalls, SM Shopmag, SM Beauty, SM Mall of Asia Arena, SM Skating, Director’s Club Cinema, American Standard, Café Puro, Zest-OCampaign Asia - Digital Agency of the Year 2017 Silver (Dentsu Aegis Network - iProspect)

  • Alchemy Advertising, Inc.
    • Quezon City, National Capital Region, Philippines
    • Art Director
      • May 2015 - Oct 2016
      • Quezon City, National Capital Region, Philippines

      • Creative for clients' 360° advertising (social media, ATL, BTL)• Storyboard artist for clients' campaignsSocial media accounts held: Johnny Rockets PH, Pie Face PH, LJC Restaurant Group, Café AquaticaAbove-the-Line accounts held: Café Aquatica, Siyana, Kumon PH, Golden ABC (Penshoppe), International Pharmaceuticals Inc., HäfeleBelow-the-Line accounts held: Hallmark PH, Lecit-E, Herbycin

  • Blackcloud Solutions
    • Quezon City, National Capital Region, Philippines
    • Web and Graphic Designer
      • May 2014 - Feb 2015
      • Quezon City, National Capital Region, Philippines

      • Designed print collaterals specified for the client's needs (Australian Federal Police, New Zealand Police, 5.11 Tactical, Fenix Flashlights, Oakley, Blackhawk, Camelbak, Keybak, Leatherman, Suunto)• Created social media campaigns for the client's product promotions and merchandise• Designed websites and assisted with the backend for product updates (legear.com.au, gear.com.au)

  • AffinityX
    • Quezon City, Philippines
    • Associate Graphic Designer
      • Jun 2013 - Apr 2014
      • Quezon City, Philippines

      • Layout designing, create layout concepts and designs for the client's advertisement• Edit and manage photos to be used for the advertisement's layout• Logo retouching, generate the same logo in high resolution quality

  • ABS-CBN Corporation
    • Quezon City, Philippines
    • Motion Graphics Intern
      • Apr 2012 - May 2012
      • Quezon City, Philippines

      • Assist in video production and create various components for the video• Assist in creating animations and video effects

Education

  • 2009 - 2013
    Far Eastern University
    Bachelor of Fine Arts (BFA), Major in Advertising Arts
  • 1996 - 2009
    Saint Vincent School
    Primary and Secondary Education

Suggested Services

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Industry Focus. “Advertising Services”

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