Experience

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  Joma Sport

  • Hangzhou, Zhejiang, China

  • Marketing Manager — China

    • Nov 2019 - Dec 2023
    • Hangzhou, Zhejiang, China

    1. Market insight, brand and positioning: Analyze the market environment, competitive situation and segmented population, formulate brand and product line positioning strategies, and build a complete brand concept, product logic and visual system.2. Integrated marketing: Allocate marketing resources according to the profit and sales targets of the CEO and sales department, including sponsorship promotion, KOL/KOC placement promotion, operation and promotion of brand's own social media, etc., responsible for placement budget, placement results and conversion rate, to help the company achieve sales targets.3. Visual creativity: Coordinate and execute brand visual creative planning, shooting, marketing materials planning and production, including product brochures, product ordering meetings, seasonal shop materials, e-commerce and social media materials, etc. Good at finding a balance between budget and quality.4. Public relations cooperation: Participate in brand cooperation, sponsorship and other public relations affairs, responsible for brand credit and reputation, docking projects include: Chinese Women's Football Association, Chinese Chess National Team, Chinese Softball National Team, etc.5. Overseas market: Build an overseas market team, provide support for the Southeast Asian market, and explore potential customers through overseas social media and official website.

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  Zhejiang Sunwell IMP. & EXP. CO. LTD.

  • Hangzhou, Zhejiang, China

  • Marketing Specialist

    • Nov 2018 - Nov 2019
    • Hangzhou, Zhejiang, China

    Conduct market marketing and sales work for Czech sports lotion brand Emspoma in China. Develop and implement targeted marketing strategies for well-known marathon events, aiming to obtain high-quality customer groups, enhance brand awareness and increase sales and sales conversion rates. Successful implementation includes rights exchange cooperation for many well-known domestic events such as Hangzhou Marathon, Lishui Marathon, Chai Ancient Tang Cross-Country Race, etc.

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  Sport Mate Marketing

  • Elx / Elche Area, Spain

  • Asia Contact Manager

    • Apr 2018 - Oct 2018
    • Elx / Elche Area, Spain

    Handle the company's related sports market cooperation liaison affairs in Spain and China, build and operate the international and domestic websites and social media of customers; participate in the visual planning and reception work of La Nuxia International Football Invitational Tournament.