Experience

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  Markentum

  • Remote (US/LATAM)

  • Digital Marketing Strategist

    • Jan 2025 - Present
    • Remote (US/LATAM)

    Development and optimization of multi-channel campaigns (Google Ads, Meta Ads, YouTube, Programmatic) for clients in the Senior Living sector in the United States. Design of Performance Max, Demand Generation, and Paid Social strategies focused on generating qualified leads. Budget and segmentation optimization, achieving improvements in key metrics (CTR, CPC, CPL, Conversion Rate). Direct collaboration with design and copywriting teams in the US to ensure alignment with brand voice and business objectives.

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  Evidente AI

  • Remote (Mexico)

  • Marketing Manager

    • Oct 2024 - Present
    • Remote (Mexico)

    I defined the communications and go-to-market strategy for an artificial intelligence solution for retail in collaboration with Google Mexico. I created and led the Design Partnership Program, integrating AAA retailers to validate the product and align the value proposition with the market. Coordinación de marketing, ventas y producto para fortalecer el posicionamiento y la atracción de clientes estratégicos.

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  ISDI Mexico

  • In-Person & Remote (Mexico & Latin America)

  • Professor

    • Mar 2018 - Present
    • In-Person & Remote (Mexico & Latin America)

    Professor in master's and diploma programs (MIB, DIBEX, and InCompany) in Social Media, Performance Marketing, Social Metrics, and Paid Media. Over 1,000 teaching hours, training executives from companies such as FEMSA, Liverpool, Farmacias San Pablo, Pepsi, and Tupperware. Recognized for implementing practical methodologies with real-world projects, increasing the applicability of training in corporate environments.

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  Mangle Digital

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Co-founder & Digital Intelligence Manager

    • Mar 2017 - Sep 2024
    • Mexico

    I co-founded and scaled a digital marketing agency, consolidating a team of more than 50 professionals. I led digital intelligence, analytics, and performance marketing projects for brands such as Casa Ley, Sodimac, Grupo Herdez, Grupo Neria, Black+Decker, and Remington. I developed Casa Ley's digital ecosystem, achieving online sales of over $40M MXN in the first year of its e-commerce.