Experience

• 

  Guanxi

  • Brighton, England, United Kingdom

  • Consultant

    • Apr 2023 - Present
    • Brighton, England, United Kingdom

• 

  Team Domenica

  • United Kingdom
  • Non-profit Organizations
  • 1 - 100 Employee

  • Job Coach

    • Feb 2023 - Present

  • Job Coach

    • Jan 2023 - Present

  • Job Coach

    • Jan 2023 - Present

• 

  Freelance

  • Events Consultant at TravelMole Media Group

    • Nov 2021 - Present

    TravelMole is one of the world's leading online B2B travel publishers with more than 200,000 travel industry members and subscribers across the globe.

• 

  Flexibility Matters

  • New Business Development Consultant

    • Dec 2021 - Dec 2022

    Flexibility Matters is a consultancy dedicated to flexible working. I worked with candidates, helping them present their skills and experience to ensure a culture and value fit with Sussex-based businesses.

• 

  Guanxi

  • Brighton, England, United Kingdom

  • Account Director

    • Jun 2016 - Nov 2021
    • Brighton, England, United Kingdom

    Guanxi (previously China Travel Outbound) is a PR, Marketing and representation agency that specialises in the Chinese outbound market. I successfully helped UK and global destinations, attractions and travel brands promote themselves to the China market. Helped to grow the business and develop the services and products we offered and had the privilege of working with a wide range of clients including English Heritage, Royal Museums Greenwich, Roman Baths, City Cruises and Visit Brighton to name but a few. I managed our clients, ensuring that service levels were kept to Guanxi's exacting standards and found new and exciting ways to help access the China outbound market and increase brand awareness, from arranging KOL trips, generating PR, organising sales missions to coordinating market research projects.

• 

  KalliKids

  • Brighton

  • Head Of Sales

    • Nov 2014 - Apr 2016
    • Brighton

    Headed up the Sales team, renewing existing clients and helping maximise business development.

• 

  Freelance communications consultant

  • Freelance

  • Marketing Communications Consultant

    • Sep 2013 - Jan 2014
    • Freelance

    Consulted for a range of clients from EDF Energy through to small start ups to help my clients successfully deliver their communication strategies. Developed effective PR and social media strategies.

• 

  Land Registry

  • London, United Kingdom

  • Marketing Manager

    • Apr 2004 - Aug 2010
    • London, United Kingdom

    Managed the Marketing department at Land Registry, effectively rolling out campaigns on behalf of the organisation. I worked closely with key stakeholders and in-house and external design agencies to produce targeted communications. Worked with the Senior Management Team to provide strategic direction to help clients achieve the correct marketing mix to meet their business objectives. Planned and evaluated marketing activity, commissioned and managed market research and researched and implemented an extensive calendar of nationwide events. Worked closely on brand development and roll out nationwide. My team was responsible for key LR communications, including the Annual Report & Accounts and all external facing communication.

• 

  NSPCC

  • London, United Kingdom

  • Marketing Communications Manager

    • Apr 2001 - Mar 2004
    • London, United Kingdom

    I loved my time at NSPCC. I worked closely with the Public Policy teams, working alongside senior management and the Saatchi agency on the FULL STOP Campaign. Projects included the NSPCC Annual Report and Accounts and Review, parenting leaflets, magazines targeting teenagers. Planned and produced these materials and managed market research, budgeting, copywriting, editing/proof reading, design, print production, distribution and fulfilment. Developed and implemented NSPCC brand, including the use of creative visuals, language and style. Innovative and exciting, I learnt how to think on my feet, run large scale events, embrace new ideas, understand client briefs and create powerful marketing comms.

• 

  NATIONAL MAGAZINE COMPANY LIMITED(THE)

  • London, United Kingdom

  • Senior Sub-Editor, Country Living Magazine

    • Oct 1998 - Apr 2001
    • London, United Kingdom

    Creative, detailed and a wonderful place to work, Country Living taught me to care about the words I write, to bring copy to life and to make images sing. I worked alongside the features and design team to produce attention-grabbing copy that echoed the values of this award winning magazine. I also wrote the arts section of the magazine, interviewing artists on their work and shows.

• 

  Highbury House Communications plc, 38 Titles

  • London, United Kingdom

  • Deputy Editor In Chief

    • Oct 1995 - Apr 1998
    • London, United Kingdom

    Writing features, interviewing for articles and managing contract titles. Clients include Hotel Intercontinental, SA Rugby, Open Golf and Frankfurt Airport among others.High energy role that taught me the essence of magazines and gave me a passion for copy and creating brilliant publications.