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Bio

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Julie Wheeler is a seasoned product development and merchandising professional with extensive experience in managing design control departments, sourcing fabrics, and negotiating prices. She holds a strong background in the fashion industry, having worked for prominent brands such as Lee Cooper, Helly Hansen, and Sonneti Casuals.

Experience

  • Helly Hansen
    • London, England, United Kingdom
    • product data line Manager
      • Apr 2021 - Present
      • London, England, United Kingdom

    • United Kingdom
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Senior Production & Development Manager
      • Jan 2014 - Apr 2021

    • Product Development & Production Manager – Lifestyle and Equestrian Casual
      • Jan 2011 - Jan 2014

      - All the duties of the Development Manager- Placing of all bulk production orders- Full responsibility for all price negotiating through to bulk delivery- Responsible for negotiating discounts due to late shipments- Maintaining delivery schedules for bulk production- Full development of SMU’s together with the retail team- Factory visits to QC bulk production prior to shipment

    • Product Development Manager Lifestyle and Equestrian Casual
      • Dec 2009 - Mar 2011

    • Head of Womenswear
      • Sep 2008 - Feb 2010

      • Responsible for the complete management of the development and technical teams for all product areas for womenswear reporting to the Group Head of Product.• Ensuring the price architecture is followed and all margins achieved.• Responsible for the Design and Development critical path from initial concept review through to bulk production and delivery to warehouse including sales sampling program• Responsible for ensuring the SMU and Special Projects Manager adheres to required margins and lead-times for all SMU product.• Working in conjunction with the Group Head of Product to ensure all product placed within suitable manufacturing bases so achieving quality levels and pricing and delivery schedules;.

    • Head Of Product Development
      • Oct 2007 - Sep 2008

      • Responsible for the complete management of the development and technical teams for all product areas (mens and womens jackets, shirts, jerseys, knitwear, denim, flats and accessories) reporting to the Head of Design• Ensuring the price architecture is followed and all margins achieved.• Responsible for the Design and Development critical path from initial concept review through to bulk production and delivery to warehouse including sales sampling program• Responsible for ensuring the SMU and Special Projects Manager adheres to required margins and lead-times for all SMU product.• Working in conjunction with the Head of Sourcing to ensure all product placed within suitable manufacturing bases so achieving quality levels and pricing and delivery schedules;.

    • Category Manager
      • May 2006 - Oct 2007

      • Managing, with support, the full development and entire production of the men’s and women’s tops and accessories ranges. Developing the product along with the designers both internal and external as well as the market sales managers to pre-line, including the pricing and placement of all fabrics and garments through to the timely delivery of samples and bulk production • sourcing of all fabrics and ensuring they fit within the design brief as well as the costing architecture• Ensuring the critical path is followed to its timely completion• Working together with the Head of sourcing and the QA on supplier selection per product area ensuring all technical and pricing requirements can be met• Accountable for managing the critical path from initial concept to garment completion.• Responsible for ensuring all product data files are setup on all relevant system.• Responsible for negotiating all FOB costs prices, based on volume forecasts and pre-defined category cost/margin targets provided by the Head of Development.• Responsible for the overall management of the product developers and product technicians.• Responsible for supplying a pro-active service to all markets to enable them to maximise order potential from a product, price and delivery perspective. This particularly includes SMU developments.• Responsible for monitoring shipping reports on confirmed orders until arrival in the market place, keeping delays to a minimum throughout the duration of production, investigating all delays and establishing if compensation is required from the supplier and implementing the claims.

    • Senior Design Controller
      • Jul 1999 - Apr 2006

      Main Responsibilities• The overall running of the design control department for both the ladies (a range of approximately 150pcs per season) and the men’s (a range of approximately 250pcs per season) ranges, with 4 Design controllers reporting directly to myself• Setting up the critical path for each season, taking into account required launch dates from the sales team.• Ensuring the line plan set at the beginning of each season by the sales team is adhered to.• Participating in all Mood boards and design presentations to the CEO.• Direct liaison with all overseas factories/Buying offices in Hong Kong, Korea, China, Mexico, Portugal, Turkey and Morocco.• Initiating, sampling and approving of all the new corporate branding.• Setting up the required colour palettes required by the designers with Archroma colour references.• Overseeing the design controllers in the sourcing of all required fabrics set by the design team.• Ensuring that all fabrics sourced meet with the price criteria required by the sales team• Sourcing and developing of all new trims required for each season• Allocation of designs with each respective Buying agency/Manufacturer and following through on all queries until the timely delivery of all proto’s and salesman samples.• Booking all salesman sample fabrication and qtys• Ensuring all styling information is set up and fully maintained on the home Product Data Management system• Price negotiating and that all pricing fits within the sales criteria and company margin strategy• Shipment & distribution of all salesman samples• The set-up and maintaining of the swatch book on the computer system.• Participating together with the designers in the range launches to all sales agents.• For the sourcing and running of the mid season collections and flash ranges whilst design controllers work on the main collection.• Full design, sourcing, sampling and production for the Honda corporate clothing.

    • Senior Merchandiser
      • Jul 1992 - Dec 1998

      • Responsible for the overall running of the Merchandising department from initial design concept through to bulk production delivery, with 3 Merchandisers reporting directly to myself• Responsible for setting up the critical path for each season, taking into account required launch dates from the sales team.• Overall responsibility for ensuring the line plan set at the beginning of each season by the sales team is adhered to• Participating together with the designers in all Mood boards and design presentations to the CEO.• Responsible for initiating, sampling and approving of all the new corporate branding.• Working together with the Merchandiser in the sourcing of all required fabrics set by the design team.• Ensuring that all fabrics sourced meet with the price criteria required by the sales team• Responsible for the booking of all salesman sample fabrication.• Responsible for the sourcing and developing of all new trims required for each season• Responsible for the allocation of designs and specifications with each respective Buying agency/Manufacturer and following through on all queries until the timely delivery of all protos and salesman samples.• Final approval for all lab dip colours for salesman samples and production• Working together with the Merchandiser’s to send out all production information including all specifications and ensuring all production is delivered correct to specification and to the critical path• Overall responsibility for all price negotiations and ensuring that all pricing fits within the sales criteria and also ensuring all margins are maintained within the company’s requirements.• Overall responsibility for shipment, arrival and distribution of all salesman samples to all agents and distributors• Setting up and maintaining of the swatch books• Participating together with the designers in the range launches to all sales agents.

    • Merchandiser
      • Jul 1988 - Jun 1992

      • Fabric sourcing from the Far East and throughout Europe, set by direction from the designers.• Obtaining prices on all selected fabrics.• Booking of all the selected fabrics for salesman samples.• Approval of all lab dips for both sampling and production.• Initiating specification for all proto samples• Placing all 1st development samples with the relevant suppliers and following these samples through to salesman sample arrival.• Follow up on all shipments of salesman samples and distributing out to sales agents in time for the selling season.• Sending out of all production information files and specifications and following through to the timely arrival of all production• Approval of all fitting and sealing samples prior to bulk sample delivery.• Negotiating prices with suppliers and presenting them for final approval to the Design Director• Setting up of the swatch books for use by the sales agents.

    • Merchandiser
      • Aug 1985 - Jun 1988

      • Solely responsible for the representation of Sonneti Casuals Ltd and JB International New York with Portuguese manufacturers on behalf of Dodwell as well as assisting the Senior Merchandiser with representing Falmers and other customers• Sourcing of customers required fabrics, washes for new seasons products• Deciding on most appropriate manufacturer to place the customers required styling and fabrication based on design content and price requirements.• Following the critical path for all fabrications booked and ensuring all fabrics are ready for making all required salesman samples and production. Also ensuring that the quality of the fabric adheres to customers testing standards• Ensuring that all proto samples are made to customers exact specifications, measuring all garments to ensure fit is correct before sending of samples.• Negotiating best possible pricing and minimums with makers and advising Customers accordingly• Implementing all salesman sample instructions and ensuring Manufacturer fully understands requirements of the customer.• Following through on all salesman sampling and production ensuring all colours, embroideries, prints, fits are to the cutomers requirements.• Implementing a full quality control check before issuing final AQL results for customer to approve shipment.

Education

  • 1982 - 1984
    Worthing Technical College
  • 1977 - 1982
    Oporto British School

Suggested Services

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Industry Focus. “Retail Apparel and Fashion”

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