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Bio

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Julie Weidenheft is a seasoned marketing and communications professional with over 20 years of experience in various industries, including Mitsubishi Logisnext Americas Inc., Mitsubishi Caterpillar Forklift America Inc., Tramontina USA, Inc., The Lighthouse of Houston, DESERT PUBLICATIONS, INC., Houston Business Journal, and Independent News Corporation. She has expertise in marketing communications, public relations, advertising, sales operations, and corporate communications. Throughout her career, Julie has managed various roles, including Sales Training Program Manager, Senior Marketing Communications Specialist, Marketing Coordinator / Public Relations Director, Public Relations Director, Editor, Special Sections Editor, and Editor. She holds a Bachelor's Degree in Communication / Journalism from Stephen F. Austin State University.

Experience

  • Mitsubishi Logisnext Americas Inc.
    • Houston, Texas, United States
    • Sales Training Program Manager
      • Sep 2017 - Present
      • Houston, Texas, United States

      • Schedule and facilitate sales boot camp, mid-level product specialist training and elite Master Managers sales management training• Build and manage eLearning platform for sales training teams in dealer network• Manage logistics of cross-country product roadshow with dealer network• Organize General Managers / Business Update meetings and New Product Introduction meetings

    • Senior Marketing Communications Specialist
      • Sep 2003 - Sep 2017
      • Houston, Texas

      • Provided sales support, presentation materials, marketing vehicles for U.S.- and internationally-based dealers• Developed weekly HTML newsletter distributed to dealer network• Maintained corporate website via content management system• Managed corporate sponsorship for MCFA’s annual participation in the Houston Livestock Show and Rodeo• Executed successful new product introductions to dealer network• Developed dealer and retail promotions for sales team

  • Tramontina USA, Inc.
    • Sugar Land, Texas
    • Marketing Coordinator / Public Relations Director
      • Sep 1998 - Oct 2003
      • Sugar Land, Texas

      • Provided sales support, presentation materials, quotes, product development and specifications for U.S.- and international-based retailers• Created sales copy for retail packaging, use and care brochures and point-of-purchase materials• Directed all media relations and advertising programs with retail trade magazines• Developed media campaigns, press releases and press kits for new product introductions, corporate announcements and trade shows• Wrote and produced corporate videos to enhance brand awareness and increase recognition of corporate logo and products• Assisted the president by drafting and editing high-level correspondence and creating spreadsheets for cost calculations and sales quotes

    • Public Relations Director
      • Feb 1995 - Sep 1998
      • Houston, Texas

      • Handled all media inquiries and coordinated interviews / coverage via news releases / public service ads• Designed and implemented corporate communication strategies • Wrote and designed bi-annual newsletter, annual report, marketing flyers and brochures• Coordinated and supervised all printing needs• Oversaw production of slide shows, videos and trade show displays• Coordinated annual career seminar for area youth and awards ceremony for staff, volunteers and clients• Coordinated annual Easter Egg Hunt for the Blind

    • Editor
      • Sep 1993 - Feb 1995
      • Houston, Texas

      • Wrote and edited Official Guide to Houston and the Houston Meeting Planners Guide, two publications produced by the Greater Houston Convention & Visitors Bureau• Researched, wrote and edited all magazine copy• Coordinated visuals including photography and graphics• Produced and published accurate listings with descriptions of more than 1,000 member organizations

    • Special Sections Editor
      • Jul 1991 - Sep 1993
      • Houston, Texas

      • Designed, dummied and edited a 10- to 15-page weekly focus section covering a variety of industries• Wrote and edited in-house as well as industry-generated articles, features and columns• Managed a staff of six free-lance writers• Sold advertising

  • Independent News Corporation
    • Houston, Texas and Avalon, California
    • Editor
      • Aug 1988 - Jun 1991
      • Houston, Texas and Avalon, California

      • Edited and wrote for the company's weekly newspapers including The Surburbia Reporter, The Southwest Advocate and The Catalina Islander• Implemented a complete overhaul and redesign of the newspaper’s 35-year-old format• Wrote and edited copy – articles, headlines, captions• Generated 7 to 10 bylines per week• Handled major portion of photography, including darkroom work• Built 20-page weekly edition

Education

  • Stephen F. Austin State University
    Bachelors Degree, Communication / Journalism

Suggested Services

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Industry Focus. “Marketing and Advertising”

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