Experience

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  Causevid

  • Vice President
• 

  Pay Away the Layaway

  • Executive Director

    • Jul 2022 - Present

    Our mission is to inspire hope and spread kindness. We surprise unsuspecting families by paying off their layaway balances.

• 

  CauseVid

  • Worcester, Massachusetts, United States

  • Vice President

    • May 2019 - Present
    • Worcester, Massachusetts, United States
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  Bioline

  • United Kingdom
  • Biotechnology
  • 200 - 300 Employee

  • US Marketing Manager

    • Sep 2017 - Aug 2018

    • Managed marketing automation activities through Pardot, including but not limited to SFDC integration email marketing, lead nurturing, drip campaigns, forms/landing pages, engagement and prospect profiles, scoring, and grading• Created and managed Amazon seller account including catalog management, pricing, advertising and optimization• Managed eprocurement punchout catalog system: 11 catalogs, SciQuest, Ariba, LabCloud, Oracle, cXML integration• Implemented API connection between ecommerce platform and punchout catalogs for real-time content updates• Managed and analyzed NPS surveying including automation of surveys through SFDC and GetFeedback custom object integration • Performed monthly sales analysis to identify +/- trends in US market• Managed US tradeshow attendance and activity • Co-managed global (AU, DE, SG, UK, US) promotional request form and process including email generation and distribution• Collaborated on content and design, including but not limited to, global marketing collateral, advertisements, direct mail pieces, email, account/tradeshows specific pieces with London-based central marketing and design• Worked closely with marketing and sales directors to identify marketing options which present best cost/benefit • Managed US sales representative training for SFDC, marketing automation, general processes• Point-person and main resource for outside US sales team for SFDC, tradeshows, collateral, marketing/sales support

  • US Marketing Coordinator

    • Feb 2010 - Sep 2017

    • Implemented and manage marketing automation activities through Pardot, including but not limited to email, lead nurturing, drip programs, forms/landing pages, engagement and prospect profiles/scoring/grading • Managed survey tool, GetFeedback, including Salesforce integration and distribution• Coordinated NPS surveying and analysis of responses/scores• Implemented and maintain CRM system, Salesforce.com (SFDC), including account and contact information, lead information, sales/sampling data, and reporting• Organized and managed customer/contact database for US sales operations and direct-mail/email marketing efforts• Created and implemented of sample request report for streamlined sales representative to customer service communication• Created and implemented of new sales quoting system through SFDC• Managed US sales representative training for SFDC• Managed and organized e-procurement including online catalog management through SciQuest and Ariba • Implemented and maintained punchout catalogs and cXML invoicing through 3rd party vendor• Established and maintained a consistent email model through Constant Contact (replaced by Pardot)• Collaborated on content and design for use in US including but not limited to marketing collateral, advertisements, direct mail pieces, email blasts, and account-specific pieces with London-based central marketing and graphics• Worked closely with marketing and sales directors to identify marketing options which present the best cost/benefit• Point-person and resource for outside sales team for SFDC, tradeshows, collateral, marketing/sales support• Managed, attended and assisted at Bioline exhibits and tradeshows • Managed and organized tradeshow booth redesign (modular system: 10x20 or 10x10) through 3rd party vendor

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  Massachusetts Dental Society

  • Marketing Coordinator

    • Jun 2006 - Feb 2010

    I coordinated projects and activities for marketing the Yankee Dental Congress, the fifth largest dental conference in the US, including but not limited to:- Support in the development and distribution of marketing and sales materials for annual trade show, drawing 26,000+ attendees- Assist in pr...