Experience

• 

  Hatched Media

  • Melbourne, Victoria, Australia

  • Digital Analyst & Operations Manager

    • Jul 2020 - Present
    • Melbourne, Victoria, Australia

• 

  REA Group

  • Melbourne, Australia

  • Digital Campaign Manager (Technical Specialist)

    • Jan 2015 - Mar 2020
    • Melbourne, Australia

    • Managed 200+ display/mobile campaigns across all lines of business including trafficking, optimising, reporting, troubleshooting, and attending client meetings to ensure ROI and revenue uplift• Reimagined our regression testing processes which decreased the possibility of human error and timeline SLAs• Worked closely with technical operations to create, design, and launch tools which created efficiencies for ad ops, sales and our clients.• Worked with the account managers and agencies/clients to resolve any issues with the creative, managing the process and timelines in order to ensure correct implementation• Successfully managed new product and ad unit roll outs or code updates, including regression testing, stakeholder management, and training of all ad ops staff. This included the introduction of native advertising in 2016 which became our most frequently sold ad unit and their uplift in 2019.• Responsible for the testing/trouble-shooting of all new ad units or products on site – which included working with the product and UX Design teams to A/B test multiple creative versions and analyse performance data across all states• Responsible for investigating and resolving operational and technical queries from clients and internal stakeholders as well as the broader ad ops team including any tracking discrepancies• Responsible for the technical up-skilling of the ad operations and sales team including platforms such as SAS, Moat and Krux

• 

  San Francisco Chronicle

  • Advertising Operations Coordinator

    • Apr 2014 - Dec 2014

    • Worked directly with sales and advertisers to manage the fulfillment of all advertising products, including clarifying rates, schedules and creative needs. • Scheduled, altered and canceled ad orders into the appropriate ad delivery platform• Ensured accurate and timely advertiser billing by processing necessary billing orders through AdMarc• Created sponsorship digital display ads by collaborating with third party services• Managed the production of all creative assets for advertisers through to final• Monitored all campaigns, print and digital, for delivery and optimised under delivering campaigns

• 

  Vintage Consulting

  • Lead Account Executive

    • Jan 2014 - Apr 2014

    • Customer acquisitions• Reported marketing information and data back to the client• Made marketing and sales presentations• Retained existing accounts• Worked with existing clients to maintain and develop long term relationships• Face to face sales of services to new business prospects• Interviewed as well as trained and developed new Account Executives after being promoted to Lead Account Executive fastest in company history based on sales goals

• 

  Gap Inc.

  • Customer Experience Associate

    • Oct 2011 - Jun 2012

    • Maintained brand integrity in all areas of visual display• Executed and complied with presentation book standards, adjusting visual presentation to consistently ensure brand appropriateness• Handled complex customer service situations in compliance with Policy and Procedures• Met and exceeded sales and service performance goals set by store management team members including but not limited to individual sales, units per transaction (UPT,) dollars per transaction (DPT,) etc

• 

  California's Great America

  • Promotions Coordinator

    • Mar 2011 - Oct 2011

    • Assisted in the planning, execution and evaluation of promotions & events from concept to execution • Created marketing collateral (coupons, point of sale material, flyers, etc.)• Worked with local radio and television stations to promote major initiatives and drive park attendance

• 

  American Red Cross

  • Marketing Intern

    • 2010 - 2011

    • Responsible for providing valuable inputs on different aspects of events as well as overseeing the planning and logistics• Assisted with spreadsheets and increased reach through local media coverage• Assisted with major fundraising projects including designing marketing brochures and materials in order to increase revenue for help in Haiti• Helped write materials, promote and organize the annual Real Heroes event, which grossed an $8,000 increase in 2010• Interviewed sources, wrote, edited and distributed press releases

• 

  Canine Companions for Independence

  • Public Relations Intern

    • 2009 - 2010

    • Contributed to the production of the annual calendar and 49ers promotional calendar, including photo-shoots, content and layout• Designed marketing materials such as flyers, event posters, and online newsletters • Conducted research for possible cross promotions and partner marketing• Researched social media sites for possible networking opportunities• Updated website and online gift store by taking and uploading pictures, increasing average sales