Experience

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  Zenzi: The Values Marketing Agency

  • Encinitas, CA

  • President

    • May 2008 - Dec 2017
    • Encinitas, CA

    Leads and manages multiple client relationships, serving as the primary and high level contact to articulate Zenzi’s strategy and business philosophies.Ensures Zenzi remains on the cutting edge of marketing strategy and execution by demonstrating expertise and thought-leadership in emerging Values Marketing movement.Plans, develops, and implement strategies for generating resources and/ growing revenues for the company.Implements and leads a continuous quality improvement process throughout the operations and service areas, focusing on systems/process improvement. Promotes regular and ongoing opportunities for all clients and staff to provide feedback.Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with team, identifying training opportunities.

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  NTN Buzztime, Inc.

  • Carlsbad, CA

  • B2C Marketing Manager

    • May 2004 - May 2008
    • Carlsbad, CA

    Developed and managed all promotional activities and advertising in the US, UK and Canada, including product introductions, large scale events, and B2C advertising campaignsManaged outside public relations and design agencies to develop and execute large scale consumer promotions, events, PR and consumer-directed advertising/marcom effortsDefined strategy, tracked results and conducted post-analysis of all consumer promotions and advertising campaigns Developed, tracked and maximized $1MM consumer marketing budgetDeveloped and managed all consumer communication, including monthly emails, marketing/promotional information on the website, and direct inquiries Developed strategy and measured results for digital advertising and media plan, including SEM, banner advertising, sponsorships, email marketingDeveloped custom promotional ideas, define sponsorship opportunities and assist with pitches for key advertisers Managed player community, including development and maintenance of player loyalty programs Managed content development for consumer website, and led the ongoing web communication strategy

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  NTN Communications, Inc.

  • Marketing Communications Manager

    • 2004 - 2008

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  The Integer Group

  • Regional Account Supervisor

    • 2000 - 2004

    Responsible for developing full scale, market-wide off-premise promotions for Coors brands in California, Las Vegas, Phoenix and HawaiiCreated and executed in-store consumer sweepstakes, coupons, rebates and cross-brand partnerships for major Southwest restaurant, grocery and drug chains, resulting in incremental Coors specials and displaysManaged strategic planning and execution of 19 spot radio, cable, print and outdoor markets, totaling $8MM in media spending per year for General and Hispanic marketsLeveraged radio, print and telvision media buys to negotiate added-value promotional activity for off and on-premise partners Sourced and spearheaded a unique, targeted $500M cable television buy in Los Angeles (featured as key player in BrandWeek- 7/16/01)Managed Coors’ promotional activity and sponsorships for major music and entertainment partnerships including: House of Blues Entertainment, VHI, Coors Light Concert Series at Verizon Ampitheatre, Coors Ampitheatre, and Universal AmpitheatreLed creative development and production of $500M in Point of Sale initiatives for major sports sponsorships, including: NFL, UCLA Football and Basketball, Tostitos Fiesta Bowl, Phoenix Open, Nascar/IRL, Fox Sports

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  Taco Bell

  • Brand Analyst

    • 1996 - 2000

    Led Merchandising strategy/creative development for more than 30 National and Test promotions, including:Star Wars I: The Phantom Menace Promotion- Managed $3MM Point of Sale spending in a multi-brand summer promotional event, spanning all 3 Tricon brands (Taco Bell, KFC, Pizza Hut). Developed merchandising creative for movie tie-in, “Defeat the Dark Side and Win” game, Collectible toys and postersChalupas Launch- Led Point of Sale creative development for most successful new product launch in Taco Bell history, resulting in system sales growth of 12% and sales mix levels of 20%Chihuahua Plush Toys Promotions- Developed in-store promotional materials for 4 Chihuahua Plush Toy initiatives, resulting in system sales of $25MMManaged $8MM Store Marketing budget, including project tracking and multi-budget accounting Spearheaded study to determine optimal levels of Point of Purchase spending and subsequent impact on sales and transactionsProvided strategic guidance in development of photographs for food and promotion initiatives; Managed food technician/stylistsManaged the flawless execution of Point of Purchase/In-Store promotions for over 1,200 restaurantsPrimary point of contact for promotional initiatives for all Field Management personnel and Field AgenciesManaged external distribution/fulfillment agency resulting in 99.4% accuracy rate for Merchandising shipments to 5,200 stores every 5 weeksCoordinated and wrote franchisee and store-level communications for all new product launches and promotional initiatives