Okay, let’s break this down. Julie has a mix of skills that are valuable in the luxury tourism industry, including leadership, public speaking, and online marketing. She also has experience in sales and meeting planning. Considering her location in Calistoga, California, which is known for its luxury tourism industry, her rate might be on the lower side compared to someone in a larger city like New York or San Francisco. However, her skills and experience are still in demand, especially in smaller towns like Calistoga where local businesses may be willing to pay a premium for her services. Looking at industry benchmarks, event planners and marketing professionals with similar skills can charge anywhere from $100 to $250 per hour. Given her experience and skills, I would estimate her rate to be around $125 per hour.