Experience

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  Happypillar

  • Head of Marketing

    • Mar 2024 - Present

    Happypillar makes evidence-based mental healthcare accessible to all families using the power of AI and machine learning and the expertise of licensed therapists.

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  JES Group

  • Principal

    • Nov 2023 - Present

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  Smile Dating App

  • Boston, Massachusetts, United States

  • Chief Marketing Officer

    • Jan 2022 - Sep 2022
    • Boston, Massachusetts, United States

    I led the pioneering launch of an AI-based humor dating app, focusing on strategic initiatives to establish an initial user base, enhance brand recognition, and created strategy for future market expansion. To support this endeavor, I assembled, trained, and directed a dynamic marketing team of five, enabling them to execute our brand vision across multiple college campuses. Through the implementation of strategic college ambassador programs, events, and brand activations in Boston, we successfully garnered a substantial 5,000-person waitlist.Additionally, I introduced a College Ambassador initiative, overseeing the recruitment and training of ambassadors from prestigious Boston institutions. To amplify our brand presence, I directed our highly effective social media strategy, resulting in over 30,000 followers on Instagram and exceeding 200,000 on TikTok.My contributions extended to defining the brand's vision and guidelines, ensuring uniformity across all branding and communication channels. I meticulously designed a comprehensive event, brand, and content calendar that not only met but surpassed our waitlist targets.Furthermore, I played a pivotal role in the development and execution of a customer acquisition strategy, leading growth and digital marketing teams to consistently exceed their targets. As a valuable team member, I actively supported the CEO in fundraising endeavors, where I crafted a compelling marketing deck that secured an impressive $500,000 in funding.

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  our.love

  • Fairfax County, Virginia, United States

  • Advisor

    • Aug 2021 - Aug 2022
    • Fairfax County, Virginia, United States

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  Scout

  • Greater Boston Area

  • Co-Founder and Chief Marketing Officer

    • Sep 2019 - Jun 2022
    • Greater Boston Area

    As an integral member of the founding team, I played a pivotal role in shaping the Scout app's initial iteration, contributing to fundraising efforts, and leading the charge in marketing and sales endeavors.Furthermore, I spearheaded the development of a revolutionary national community platform, simplifying the process for parents to navigate their children's extracurricular activities. This involved forging strategic partnerships with top-tier companies to seamlessly integrate our platform into their wellness programs.Taking the reins of our brand campaign, I collaborated closely with a dedicated creative and UX team to bring our vision to life. This concerted effort resulted in the attraction of eight Fortune 500 partners within the app's inaugural year, fostering a community of 10,000 active employee users.Recognizing the importance of robust B2B lead generation campaigns, I established comprehensive strategies to fuel customer acquisition. By year three, we successfully retained all initial pilot customers and witnessed a significant increase in employee engagement, surpassing 10%.Additionally, I worked closely with the CEO to craft compelling fundraising pitch decks and strategies, further contributing to our growth and success.

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  JES Group

  • Greater Boston Area

  • Principal

    • Nov 2014 - Apr 2019
    • Greater Boston Area

    At JES Group, I assumed the role of a visionary leader, spearheading consumer-centric strategic marketing initiatives. My approach involved assembling the ideal teams to align seamlessly with client requirements. The agency's overarching mission was to drive client growth through strategic leadership across diverse marketing paradigms.One notable achievement during my tenure was overseeing the successful launch of Rock Em Apparel's inaugural strategic collection, which made its debut with retail giants such as Champs and Footlocker. This accomplishment underscored our ability to execute effective go-to-market strategies, equipping clients with consistent branding and messaging assets.Furthermore, I conducted comprehensive market research, meticulously crafting the direction and GTM plan for clients seeking to tap into new market segments. This strategic approach not only expanded our clients' reach but also solidified our reputation for delivering results-driven marketing solutions.

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  M.Gemi

  • Boston, MA

  • Consultant/Director of Consumer Experience

    • Dec 2014 - Dec 2016
    • Boston, MA

    During my pivotal role in M. Gemi's formative phase, I was tasked with the creation of an innovative customer acquisition strategy aimed at elevating brand awareness. This challenge ignited my creativity, leading to the conceptualization of various initiatives that would play a significant role in the brand's trajectory.My most impactful contributions were the development of the Client Advisory Board and Stylist Activation Program, which delivered exceptional results, driving sales growth of over 10% within its inaugural year. This program not only boosted revenue but also fostered deeper connections with our valued customers.To further amplify brand recognition, I executed market kick-off events across ten cities, which became instrumental in our brand's journey. Additionally, I spearheaded content programs that contributed to nearly half of M. Gemi's user-generated content, a testament to our effective marketing strategies.Furthermore, I played a pivotal role in the successful launch of M. Gemi's footwear brand. This endeavor included pioneering initiatives such as the creation of a groundbreaking Client Advisory Board and Stylist programs, positioning M. Gemi as a trendsetter and innovator in the industry.

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  Sade Wellness

  • Greater Boston Area

  • Chief Strategy Officer

    • Dec 2012 - Nov 2014
    • Greater Boston Area

    In my role, I had the privilege of orchestrating partnerships, spearheading impactful marketing campaigns, and overseeing crucial corporate initiatives, all of which played a pivotal role in positioning Sade as a trailblazer in the market. Our mission was to drive innovation and excellence, and our achievements reflected our commitment to this objective.One of our significant accomplishments during my tenure was the establishment of critical pilot programs with major partners such as NIH, Salesforce, and Athena Healthcare. These programs not only showcased our ability to collaborate with industry giants but also highlighted our dedication to pushing the boundaries of what was possible.In addition, I engineered a groundbreaking wellness ambassador initiative for our partners. This initiative achieved remarkable success, boasting a staggering 20% engagement rate across all collaborating entities. This achievement underscored our ability to drive meaningful engagement and foster a culture of wellness and innovation among our partners and their teams.

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  PulteGroup

  • Chicago, DC and Boston

  • VP Strategic Marketing/VP Operations

    • Jun 2003 - Sep 2008
    • Chicago, DC and Boston

    In my role at Pulte, I had the honor of spearheading the conception, development, and successful implementation of Pulte's inaugural consumer segmentation strategy for the Northeast and Midwest regions. This pioneering endeavor was a game-changer for the company and contributed significantly to our growth and success.One of the key initiatives I introduced was the transformative TCG (Targeted Consumer Group) strategy, which enabled us to expand Pulte's reach into three previously untapped geographic areas and four new market segments. This strategic expansion had a profound impact, and we were able to enhance Pulte's active adult market share from 12% to an impressive 18% in the Midwest and Northeast regions.To support these ambitious initiatives, I fostered a dedicated team of 15 marketing analysts. I provided guidance and leadership to this exceptional team, and together, we achieved unparalleled results in the Northeast and Midwest markets. Our collective efforts not only drove growth but also solidified Pulte's position as a leader in the industry.

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  Deckers Outdoor Corporation

  • Santa Barbara, California Area

  • Director of Strategic Accounts/ Teva Division

    • Jan 2001 - Jun 2003
    • Santa Barbara, California Area

    During my tenure, I played a pivotal role in opening new marketing channels for the company while simultaneously managing the product offering to our strategic account base. One of our notable achievements was successfully penetrating the athletic specialty retail channel with innovative product concepts.To ensure the sustained growth of this new channel, I meticulously developed a comprehensive long-term business plan. This strategic roadmap outlined our vision for expansion and served as a guiding framework. As a result of our focused efforts and the implementation of this plan, we achieved remarkable results, witnessing a substantial 20% increase in sales over a span of just two years. This accomplishment underscored our ability to adapt to evolving market dynamics and seize new opportunities for growth.

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  adidas

  • Greater Chicago Area

  • Strategic Accounts Manager

    • Aug 1998 - Jan 2001
    • Greater Chicago Area

    In a strategic move to strengthen our presence in the athletic specialty retail sector, I spearheaded the development of a comprehensive product marketing program. This initiative played a pivotal role in doubling our market share, surging from 15% to an impressive 30% within our retailer base. This significant achievement translated into tangible results, with revenues experiencing a remarkable 80% increase within our account base. This success story not only underscored our ability to execute effective marketing strategies but also demonstrated our commitment to driving growth and achieving exceptional outcomes in a highly competitive market landscape.

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  Stride Rite

  • Greater Chicago Area

  • Regional Manager Midwest/Levi's Divsion

    • Oct 1996 - Aug 1998
    • Greater Chicago Area

    I took the lead in launching a new product line for our startup division, spearheading its development and growth while focusing on expanding our account base in the Midwest. One of the notable achievements during my tenure was the successful implementation of a marketing launch for Levi's footwear in the Midwest region. In an impressive display of our team's capabilities, we not only met but exceeded our initial goals by achieving a remarkable 200% of our target for the first season in the region. This accomplishment underscored our commitment to innovation, strategic planning, and effective execution, resulting in a strong market presence and growth for the company.

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  adidas

  • Portland, Oregon Area

  • International Business Unit Manager

    • Oct 1993 - Oct 1996
    • Portland, Oregon Area

    In my role as the leader of the domestic and international kids marketing organization, I was entrusted with the responsibility of steering the vision, strategy, and execution of our global business plan. This initiative marked the launch of our business, and I am proud to share that we achieved first-year sales of $40 million in the United States and an impressive $100 million worldwide.As a testament to our continued success and strategic prowess, our business experienced remarkable growth over the subsequent four years. During this period, we witnessed substantial expansion, with our revenue soaring to over $200 million. This accomplishment is a testament to our ability to drive business growth and establish a strong global presence while maintaining a steadfast commitment to our core objectives and values.

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  Reebok

  • Greater Boston Area

  • Associate Brand Manager Kids/Classics

    • Sep 1990 - Oct 1993
    • Greater Boston Area

    Developed product strategy and marketing plan for girl's products. Introduced a new product concept that increased the girls business from $30MM to $70MM in revenues. Managed product launch of new classic collections. Developed products briefs and managed product cycle from inception to market delivery.