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Bio

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Julie Deluca is a seasoned marketing professional with extensive experience in direct mail, product management, and project management. She has a strong background in strategy, brand management, and customer service. With experience in various industries, including advertising, printing, and education, Julie has developed a unique ability to drive results and deliver high-quality solutions.

Experience

    • Owner
      • Dec 2023 - Present
      • Cape Cod

      Enthusiastic, self-motivated, extremely organized, known for creativity in every endeavor… passionate for every assignment undertaken… Compassionate team playerEXPERIENCE2011 – present Industrial Design Engineer | Deluxe Corporation • Product Engineer for the development of holiday cards, wedding invitations, all occasion cards and stationery products while implementing branding guidelines• Contributed to increased revenue of $6 million through acquisition• Work with Art Director to bring product designs from concept to life• Coordinate the outsourcing of laser-cut and lenticular designs• Digital press production HP Indigo designs and variable printing• Conventional press production, along with die-cutting, foil stamping and embossing • Responsible for the complex design feasibility of new and existing products – evaluate make/ buy options• Design, development and maintenance of in-house estimating tool for RFPs quotes result of $1 million insourced revenue per year• Provided print specifications for outsourced items resulting in a $150,000+ savings• XSL development and design – creates XML/Imposition template for manufacturing platform• Participation in Lean Engineering initiatives• Update Auto-CAD drawings and edit PDFs • Create and update all SAP manufacturing functions - Own product specifications, testing, implementation and aftermarket support, understanding the customer’s SLA

    • Substitute Teacher
      • Jan 2009 - Mar 2011

      Kindergarten - High SchoolCurrently filling in for any absent teacher's positions from kindergarten to high school.

    • Senior Account Manager
      • Jul 2009 - Oct 2009

      Prepared purchase orders, solicited bid proposals and reviewed requisitions for goods and services.* Developed direct mail packages based on past test results and created ongoing tests options for client's programs. * Provided and updated creative strategies and schedules to clients.* Attended all client meetings traveling 20%.* Maintained weekly client report and conducted weekly status meetings to create on-going dialogue of projects status.* Wrote and managed budgets.* Conferred with staff, users, and vendors to discuss defective or unacceptable goods or services and determine corrective action.* Archived all printed samples along with documentation of specifications of each printed piece.

    • Senior Buyer
      • Nov 2006 - Dec 2008

      Outsourcing Operations* Negotiated, or renegotiated, and administered contracts with suppliers, vendors, and other representatives. This resulted in exceeding cost reduction goal by 250 % and reduced department costs by over $350,000. * Evaluated and monitored contract performance to ensure compliance with contractual obligations and to determine need for changes.* Wrote and reviewed product specifications, maintaining a working technical knowledge of the goods or services to be purchased.* Reviewed catalogs, industry periodicals, directories, trade journals, and Internet sites, and consulted with other department personnel to locate necessary goods and services. * Analyzed price proposals, financial reports, and other data and information to determine reasonable prices.* Researched and evaluated suppliers based on price, quality, selection, service, support, availability, reliability, production and distribution capabilities, and the supplier's reputation and history.* Held quarterly meetings with Customer Service to review supplier relationships and obtain feedback of the supplier's customer service levels. * Managed all outsourced ad specialty, print and apparel suppliers.* Created and maintained an Excel database report that kept track of a $20,000,000 department revenue that assisted our finance department with their business analysis.

    • Senior Print Production Manager
      • Dec 2004 - Nov 2006

      Advertising Agency* Monitored shipments to ensure that goods came in on time, and in the event of problems traced shipments and followed up on undelivered goods.* Consulted Art Director and Account Director on the best way to produce the most cost effective program based on their client's needs resulting in more than $100,000 annual savings. * Provided paper selections and best printing methods to stay within client's budget. * Prepared and controlled budget estimates for all 1 - 4+ color projects. * Provided quality control of all proofs. Managed press approvals and color corrections.* Maintained supplier/partner relationships and negotiations to ensure most cost effective mail programs. were developed and client's expectations were met.* Managed all budgets, schedules, pricing, print specifications and mail house production. * Maintained complete knowledge of postal regulations through website and training manuals. * Attended meetings, trade shows, conferences, conventions and seminars to network with people in other purchasing departments.

    • Print Manager - Customer Service and Account Management
      • Nov 2003 - Aug 2004

      Managed, trained and staffed $10MM Account Management Department. * Created Account Management Procedure Documentation for all departments to ensure consistency of work processes among all work groups. * Formulated policies and procedures for bid proposals and procurement of goods and services.* Trafficked all clients' projects. Provided quality control of client art files to assure reproducibility.

    • Director of Print Production
      • Jan 2001 - Jan 2003

      Director of Print Production * Advertising Agency* Developed and provided creative strategies and schedules to clients. Procurement of all print and mail services. Prepared and controlled budget estimates for all 1 - 4+ color projects. * Worked with Creative Director to ensure branding integrity within client's guidelines. * Along with Art Director developed the design of all direct mail programs. * Provided copy and proof reading functions. * List/media buying. * Worked within account team to design and implement mail plans and segmentation lists. * Provided written specifications of catalogs, self-mailers, and all direct mail components to Art Director for documentation of all components.

    • Graphic Services Senior Buyer / Commodity Buyer/Planner
      • Jan 1995 - Jan 2001

      Purchased the highest quality merchandise at the lowest possible price and in correct amounts.* Managed and coordinated all color proofs, 4+ color print and die manufacturing. * Consulted with the Art Director in development of greeting card line, paper selection, embossing and foil treatments. * Developed and negotiated vendor contracts.* Print buying of catalogs and all other direct mail programs.* Interviewed vendors and visited suppliers' plants and distribution centers to examine and learn about products, services and prices.* Monitored changes affecting supply and demand, tracking market conditions, price trends, or futures markets.* Maintained and reviewed computerized and manual records of items purchased, costs, delivery, product performance, and inventories.

    • Account Management / Print Production Management
      • Jan 1985 - Jan 1995

      Complete production and project management with coordination in the area of 4+ color print and mailing services. Worked within database management, creative and account management teams to develop a strategic approach to a project with ongoing tests options for each client's programs.

Education

  • 1977 - 1981
    University of Massachusetts Amherst
    Bachelor of Science, Communication Disorders
  • 1972 - 1976
    Braintree High School

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Industry Focus. “Marketing and Advertising”

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