Experience

• 

  Beijing-Dublin International College, Beijing University of Technology & Universtity College Dublin

  • Communication Officer

    • Sep 2014 - Present

• 

  Resolution Development Services

  • Greater Boston Area

  • Marketing Associate

    • May 2013 - Present
    • Greater Boston Area

    - Rebuilt website through WordPress, and conducted website design as well as implemented website content marketing and content strategy. - Conducted inbound marketing including blogs, videos, social media and SEO for continued improvements.- Utilized Salesforce and created email marketing campaigns to generate leads and optimized CRM.- Accomplished ISO quality compliance documentations with ISOXpress system.- Performed marketing research of Automation, Pharmaceutical industries in global markets and assisted CEO in strategic decision-making.

• 

  Boston Chinatown Neighborhood Center

  • Greater Boston Area

  • Assistant for Special Events and Communications, Intern

    • Apr 2013 - May 2013
    • Greater Boston Area

    - Assisted in leading special events, cultivating relationships with donors and increasing awareness of organization. - Grant research for various projects and aided in managing donor database and files as well as accomplished massive database cleaning.

• 

  MicroStrategy

  • Dayton, Ohio Area

  • MicroStrategy Marketing Intelligence Consultant Project

    • Sep 2012 - Dec 2012
    • Dayton, Ohio Area

    - Worked with US Top 10 “Cincinnati Zoo” and a multi-million customer record database to facilitate in improving their business intelligence, marketing approach and financial results.- Implemented extensive business analytic models including loyalty program, LTV, RFM, Break Even Analysis, Email Campaign customer segmentation, predictive modeling, as well as test groups.- Provided analytics deliverables including Customer Behavior trend analysis, KPI reports with extensive SQL and MicroStrategy utilization.- Delivered comprehensive analytic reports to drive continuous improvements including maintaining a strong loyalty program, enhancing customer acquisition, and deploying effective target marketing communications, etc.

• 

  University of Dayton

  • United States
  • Higher Education
  • 700 & Above Employee

  • Leader of Professional and Academic Success Series (PASS)

    • Oct 2011 - Dec 2012

    -Coordinate MBA students and professors to help them better understand MBA courses-Organize and facilitate two regularly sessions each week to develop English skills-Build and develop international culture among the international students

  • Facilitator of International Student in MBA program

    • Aug 2011 - Dec 2012

    -Produced a marketing video of MBA Program Admission for international students in MBA official website-Help MBA office to develop the management of international students-Hold orientations and meetings of International Students Management Project

• 

  Marketing/Consultant Project Team

  • Dayton, Ohio Area

  • Park-N-Go Marketing Consultant Project

    • May 2012 - Aug 2012
    • Dayton, Ohio Area

    - Diagnosed and evaluated current business operation for local largest airport parking client to identify improvement metrics.- Conducted comprehensive business plan and strategic reports including situation analysis, industry analysis, industry benchmark, competitor analysis, customer trends, VRIO as well as market drives.- Provided recommendations to increase the company’s profit including generating leads of various advertising channels, increasing employee utilization rates, improving personnel training, etc.

• 

  Individual Research-Industrial Robotic Tool Market in China, Opportunities and Challenges

  • Dayton, Ohio Area

  • Marketing Individual research

    • May 2012 - Aug 2012
    • Dayton, Ohio Area

    - Researched the current economic situations of China, including macro-economy, social-economy, current business environment and doing business with China to explore the potentials and gain entrances of robotic market in China.- Perceived and analyzed the challenges that local automation company may confront with detailed marketing recommendations.- Delivered automation and robotic industry reports, which will be published in 2014.

• 

  Datong Muzhichun Co., LTD China

  • Assistant Manager

    • Oct 2009 - Apr 2010

    -Used Yong You software to analyze data and forecast future marketing trends, and participated in planning new product development-Participated in marketing strategy development

• 

  Advertising Department, Datong TV Station, China

  • Assistant for Director, Intern

    • Sep 2008 - Oct 2008

    -Shot programs related to change of local economics-Presented the report professionally to the director and staff of AD