Okay, let’s tackle this. So Julia Tarin has 24 years of experience in retail management, which is a long time. Typically, executives with this level of experience can command higher rates. However, the industry and location play a role. Odessa, Texas is a smaller market, which might affect her earning potential. Considering her experience and role, I would estimate her hourly rate to be around $75, which is a relatively low rate compared to other executives in similar roles. This rate is also lower than average for retail executives in the United States, but it's not uncommon for smaller markets or industries with lower salaries.