Julia Mcdonald
Lead Cowgirl at Cool Brand Media
Julia Mcdonald is a seasoned marketing professional with 5 years of experience in leading roles at Cool Brand Media and 9 years of account management expertise at NBC5 News, with a strong background in marketing communications, customer service, and strategic planning.
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Location
Dallas, Texas, United States, US
Skills
- Marketing Communications
- Customer Service
- Digital Media
- Social Media Marketing
- Television
- Show all
Bio
Generated by
Topline AI
Julia Mcdonald is a seasoned marketing and media professional with a proven track record of driving business growth through strategic partnerships and innovative advertising solutions. As a Lead Cowgirl at Cool Brand Media, she has successfully executed large-scale integrated station sales, including the largest in the station's history, and has consistently ranked as the #1 Biller across all platforms.
Mcdonald's extensive experience spans over two decades, with notable stints at NBC5 News, KXAS-TV and Telemundo 39, and KDFW-TV FOX 4 Dallas-Fort Worth. She has honed her skills in television, social media, and online advertising, with a strong focus on budget management and strategic planning. Her expertise has earned her a reputation as a trusted and results-driven executive.
A graduate of Stephen F. Austin State University with a Bachelor of Arts in Radio and Television, Mcdonald brings a unique blend of creative vision and business acumen to her work.
Experience
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Cool Brand Media
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Dallas-Fort Worth Metroplex
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Lead Cowgirl
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Jun 2019 - Present
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Dallas-Fort Worth Metroplex
Full-Service Agency, Ya'll.
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KXAS-TV and Telemundo 39
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United States
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Account Executive
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Jan 2019 - Jun 2019
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United States
• Sell local advertising for Dallas | Ft Worth Owned & Operated NBC & Telemundo & Cozi Networks• #1 Biller across all platforms (TV, Live-Stream, Digital) • Sold & executed the largest integrated station | client sale in the history of the station• Sold & executed biggest new business duopoly deal for KXAS NBC 5 & KXTX Telemundo 39
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NBC5 News
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Dallas, Texas, United States
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Local Account Manager
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Jul 2010 - Jun 2019
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Dallas, Texas, United States
Senior Account Executive for NBC O&O in #5 TV market - Dallas, Texas
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Account Executive
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Mar 2003 - Jul 2010
Senior Account Executive for FOX O&O My Network O&O in #5 TV market - Dallas, Texas.
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KNVA WB
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Austin, Texas Area
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Account Executive
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2000 - 2003
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Austin, Texas Area
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Research Director
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1997 - 2000
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Sales & Research
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1900 - 1900
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Education
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1991 - 1995Stephen F. Austin State University
Bachelor of Arts (BA), Radio and Television -
1988 - 1991
DeSoto High School
Suggested Services
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Industry Focus. “Broadcast Media”
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