Bio
Credentials
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Smart Serve
LLBO Health DivMar, 2014- Apr, 2026 -
Google Partners Ad Words Certification
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Google Partners Display Advertising Certification
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Experience
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Marketing Director
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Jun 2022 - Present
Develop and execute annual marketing and communication strategy and plans that link organizational goals with communication objectives, strategies, messaging, and channels. Manage the design and creation of assets for all KNBA properties and brands, including websites, videos, social media channels, newsletters, annual reports, and more. Drive participation at multiple high-profile government, business and partner events. Establish and deepen social media presence.
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Community Manager
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Jun 2021 - Present
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Pivot + Edge
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Ottawa, Ontario, Canada
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Digital Marketing Strategist
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Sep 2020 - Jun 2021
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Ottawa, Ontario, Canada
Supported a diverse range of clients in attracting, engaging and hiring talent. Used employer branding, content creation, creative communication, website design, and best practices to ensure equitable and inclusive talent recruitment.
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Algonquin College of Applied Arts and Technology
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Ottawa, Ontario, Canada
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College Recruiter
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Sep 2019 - Apr 2020
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Ottawa, Ontario, Canada
Prepared and executed daily presentations to prospective high school students to raise awareness about Algonquin College, its academic programs, services and culture. Established positive communication and relationships with teachers and students with the goal of growing enrolment.
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Passion Inc.
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Toronto
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Communications Coordinator
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Aug 2017 - Nov 2019
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Toronto
Responsible for kick-starting rankmyinternship.ca, building relationships and leading outreach with career centre contacts at colleges and universities. Generated leads and built dozens of relationships with key employers across the nation and managed their client accounts. Managed all social platforms and client accounts as well as created/designed website content and interpreted analytics.
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RVezy
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Ottawa, Ontario
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Digital Marketing Specialist
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Mar 2017 - Jun 2017
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Ottawa, Ontario
Responsible for overseeing all marketing and advertising efforts, creating and executing social media campaigns, product launch campaigns and community involvement campaigns. Also responsible for creating marketing collateral, content calendars, video and written content, aiding the sales and analytics team as well as acquiring media sponsors and increasing overall sales.
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Student Life Officer
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2016 - 2017
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Kingston United Soccer Club
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Kingston, Ontario
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Social Media Marketer
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Feb 2016 - Sep 2016
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Kingston, Ontario
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Easter Seals Ontario
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Kingston, Ontario
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Special Events Assistant
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May 2016 - Aug 2016
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Kingston, Ontario
Played a key role in the planning of special events including fundraising drives. Responsible for obtaining sponsorships and donations, fostering partnership relationships, writing media release content, updating client and volunteer databases, as well as providing other office support.
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Education
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2014 - 2017St. Lawrence College
Business Diploma - Advertising and Marketing Communications Management, Advertising and Marketing
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