Experience

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  Gazelli Group

  • Азербайджан

  • Brand-manager

    • Feb 2020 - Jul 2021
    • Азербайджан

    Brand Marketing, brand promotion Development of new brand conceptMonitoring Market trendsMarket analysisDevelopment of a pricing policy for the productsCoordination of product merchandisingAnalysis of operational data of total salesCreation of new productsPrediction of sales volumesDetermination of product position relative to similar products of competitorsConduction of advertising campaigns, exhibitions, presentations, and other PR-actionsMonitoring of the position of the product on the marketMonitoring of the pricing policy and demand for competitors' brandsReportingWriting of scripts for Video AdvertisingLaunch of new product on the market

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  Sabina P&C

  • Баку, Азербайджан

  • Brand-manager

    • Apr 2003 - Feb 2020
    • Баку, Азербайджан

    Main Responsibilities:- Budget Planning, reporting, sell-out management, - Brand Marketing, brand promotion (In-Store, Digital), Developing In-store event strategy - Providing distributor services to external partners and retailers, monitoring product distribution, coordinating the launch plan to external customers - Monitoring Market trends, Analyzing the best tools to increase profitability- Education, Training, Maintaining Brand visibility in stores- Maintaining the execution of in-store activities, promotions, and initiatives. - Event management, launch organizing- Management of wholesale department- Maintaining marketing budget and marketing activity Brands : Max Factor, Rimmel, Olay, PUPA, Revlon, GOSH, GA-DE, Eylure, TALIKA, MEDICEA, Vivienne Sabo, Cherniy jemchug, MIAKey duties:Sales- Fulfillment of KPIs for selected categories (turnover / stock)- Developing assortment matrix for each client- Adaptation of the assortment to different formats of points of sale, according to the sales potential- Distribution of delivery to points of sale incl. merchandising policy guidelines maintenance - Planning purchase/ sellout in POS- Commercial negotiations internal / external partners- P&L management- Risk management- Planning and implementation of internal and external activities to increase salesMarketing- Planning and conduction of marketing campaigns (online, offline);- Management of development and growth of the cosmetic brands;- Monitoring and analyze competitors’ market; - Planning and realization of brands’ marketing plans, as well as development of programs and promo-actions for stimulation of sales- Merchandising policy guidelines maintenance in chains;- Preparation and maintenance of trade marketing calendar;- Work with foreign partners (joint development of plans for brands’ development);- Participation in international and regional conferences of Max Factor, PUPA, Revlon;- Development of trade marketing activities