Experience

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  Pure Resourcing Solutions

  • Ipswich, Cambridge

  • Marketing and Communications Manager

    • Oct 2017 - Present
    • Ipswich, Cambridge

    • Responsible for all marketing activities, ensuring Pure and Pure Executive are the market leading respected, trusted, professional recruitment consultancy in the East of England• Responsible for delivering Pure’s strategic marketing approach to plan and objectives • Managing the marketing function with direct and indirect reporting responsibilities• Managing, creating and delivering online and offline multichannel marketing campaigns for Pure Initiatives • Delivering objective led and measurable campaigns, reporting to the Directors quarterly and annually • Engagement with stakeholders and consultants to project manage delivery of campaigns. • Successfully delivering a programme of events and communications that drive client and candidate engagement• Delivering PR, blogs and thought leadership articles through a content marketing strategy• Managing Pure’s SEO, PPC and remarketing strategy to drive inbound marketing opportunities and leads• Applying innovative best practices to Pure’s marketing approach utilising marketing platforms • Applying a digital first strategy via customer touch points including brand, website, social media, email communications and Jostle intranet • Collaborating with partners and suppliers to deliver on strategic marketing opportunities• Successfully maintaining a comprehensive understanding of the business objectives, identifying emerging opportunities and competitive positioning• Managing the marketing budget to deliver projects that focus on the achievement of strategic objectives throughout all areas of accountability• Implementation of GDPR compliance with a robust approach to managing customer data to facilitate business growth

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  OCR

  • Cambridge, United Kingdom

  • Campaigns Manager

    • Oct 2014 - Sep 2017
    • Cambridge, United Kingdom

    • Responsible for developing, implementing and maintaining marketing strategies to meet agreed OCR business objectives, including effective direction of activity to B2B and B2C• Delivering creative and multi-channel marketing campaigns that ensure product and service leadership for target markets• Managing marketing campaigns that capitalise on integrated channels including advertising, direct marketing, digital channels and social media • Collaborating with product development teams to manage new product development and launch campaigns • Ensuring consistency of brand - look, feel and tone of voice• Ensuring marketing activity is driven by impact objectives to drive sales through measurable marketing campaigns• Engagement with strategic partners for effective product and service marketing • Demonstrating strategic marketing skills and company product knowledge, mentoring and guiding colleagues with best practice

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  Esri UK

  • United Kingdom
  • IT Services and IT Consulting
  • 300 - 400 Employee

  • Marketing Programme Manager

    • Sep 2011 - Sep 2014

    • Achieving promotion to this role due to performance delivered and results achieved in previous position • Responsible for defining the customer marketing strategy, aligned to the business plan and objectives, and managing integrated cross sector campaigns across the products and services portfolio in the UK• Delivering a portfolio of cross sector marketing programmes, with responsibility for the generation of pipeline opportunities and contributing to revenue growth• Successfully maintaining a comprehensive understanding of the product portfolio, future development and competitive positioning• Managing a budget to deliver projects that focus on the achievement of strategic objectives throughout all areas of accountability• Leading campaigns, metrics and reporting results through the CRM successfully delivering 17 individual campaigns in 2013• Developing a robust customer database, complying with data protection legislation to facilitate profitable business growth• Personally engaging with stakeholders and project manage resources, identifying customer champions and utilise analyst relations to promote advocacy • Demonstrating the ability to apply innovative best practices to campaigns utilising marketing automation systems and applying a digital first strategy via customer touch points

  • Event Manager

    • Dec 2005 - Sep 2011

    • Appointed to manage up to 100 events throughout all phases from conception, planning and delivery aligned to business objectives • Pivotal in the smooth delivery of seminars, exhibitions, conferences, web seminars, road shows, corporate hospitality and themed parties

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  Ball Colegrave

  • Banbury, Oxon

  • Marketing Executive

    • Jan 2003 - Oct 2005
    • Banbury, Oxon

    • Implementing and co-ordinating group marketing, advertising, event and PR plans from a creative and operational perspective • Creating and delivering the annual Press Open Day, spring, summer and autumn events, including a six week open day schedule with over 1000 attendees • Managing attendees from invitation to attendance throughout registration, providing joining instructions, delegate packs, delegate badges, delegate correspondence and enquiries

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  Konami Amusement of Europe Ltd

  • Uxbridge, Middlesex

  • Product Marketing Manager

    • Jan 2000 - Dec 2002
    • Uxbridge, Middlesex

    • Carrying out this multi-functional role managing national and European on-line game tournaments, events and trade exhibitions• Liaising extensively with delegates, online registration, website updates, and PR agencies to facilitate the smooth execution of the events• Managing corporate and product marketing materials including brochures, mailers, magazines, response cards, POS and exhibition materials

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  The Research Group

  • Hounslow, Middlesex

  • Field Sales Account Manager

    • Jul 1999 - Dec 1999
    • Hounslow, Middlesex

    • Accountable for the sales of information services, hosting client visits, events and promoting the portfolio of services • Successfully launching the Server Based Computing Forum and enrolment of the first members

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  David Lloyd Leisure

  • Hounslow, Middlesex

  • Assistant Sales And Marketing Manager

    • Sep 1998 - Jul 1999
    • Hounslow, Middlesex

    • Responsible for the sale of memberships to prospective customers through direct marketing working to challenging targets

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  Northumbria Police Force

  • Newcastle City Centre

  • Special Police Constable

    • Sep 1996 - Sep 1998
    • Newcastle City Centre

    Volunteer in Northumbria police force, responsible for policing special events, street patrols and community policing.