Experience

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  FLEXIO

  • VP of Marketing

    • Jun 2023 - Present

    •Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with the company's strategic objectives and drives growth in both new and existing markets.•Brand Management: Lead the development and execution of marketing plan and brand strategy, ensuring consisten...

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  TGI Digital

  • Consultant | Business Strategist

    • Apr 2021 - Present
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  One Mobility PR

  • Business Intelligence and Data Analyst

    • Sep 2022 - Jun 2023

    • Review the quality of data provided by insurance companies, both in transactional detail and in aggregate• Understand and take ownership of our business processes, and recommend improvements in data management, error identification, quality control, process automation, or analytic techniques.  ...

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  Hyundai de Puerto Rico

  • United States
  • Automotive
  • 1 - 100 Employee

  • Genesis CX Quality Control

    • Jun 2022 - Sep 2022

  • CRM and Marketing Data Analyst

    • Jan 2022 - Sep 2022

    • Delivered customer insights and make recommendations by performing data analysis and post activity evaluations• Identified key trends and factors influencing customer behavior, like consumption and brand loyalty• Provided support for the development of predictive models, customer segmentation studies, and reports• Produced insightful post-campaign analysis and present results outlining campaign effectiveness• Identified any gaps or opportunities within the customer data• Analyzed all current and future state CRM SAP and Dealer Socket, social media, sales and website data feeds and reports • CRM SAP and Dealer Socket, social media, sales and website data verification and database health activity and reporting• Optimized process, campaigns, workflows to improve efficiency and increase output• Identified, recommended, and implemented quality and efficient improvements to CRM SAP and Dealer Socket, social media, sales and website processes.

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  DSPR TEAM | DIGITAL & CREATIVE AGENCY

  • Puerto Rico
  • Advertising Services
  • 1 - 100 Employee

  • Digital Marketing Director

    • Sep 2021 - Dec 2021

    •Build our digital marketing roadmap•Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency•Measure ROI and KPIs and prepare budget•Develop specific campaigns to create and maintain high levels of customer interaction•Manage and improve online content, considering SEO and Google Analytics•Forecast sales performance trends and act proactively to increase our market segment•Liaise with Video, Art and Creativeirectors to increase client satisfaction through cohesive strategies•Monitor competition and provide ideas to stand out

  • Senior Media Buyer

    • Jun 2021 - Sep 2021

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  ICQ24

  • Marketing Manager

    • Nov 2019 - Aug 2021

    •Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events•Collaborate with other internal teams to develop and monitor strategic marketing initiatives•Analyze and report on the performance and efficiency of campaigns•Conduct market research an...

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  Cortelco Systems Puerto Rico, Inc.

  • Marketing and Social Media Specialist

    • Nov 2018 - Nov 2019

    •Develop marketing strategies for projects in line with company objectives, including company website and social media•Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies•Conduct market research to find answers about consumer require...

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  Evogreen

  • Social Media Manager

    • Apr 2017 - Sep 2019

    •Develop, implement and manage our social media strategy•Define most important social media KPIs•Manage and oversee social media content•Measure the success of every social media campaign•Stay up to date with latest social media best practices and technologies•Use social media marketing tools suc...

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  Garage Isla Verde, LLC

  • CRM Specialist

    • Nov 2016 - Nov 2018

    •Handle all guest inquiries with a focus on 100% guest satisfaction. •Project a friendly and helpful demeanor while answering questions and inquiries from guests, and providing general or related vehicle sales information. •Maintain and communicate exceptional product and inventory knowledge to...